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Priyanka Chopra joins forces with Victoria's Secret for global gender equality initiative

Bollywood actress Priyanka Chopra Jonas shared her joy at working with Victoria's Secret and supporting their continued initiatives to advance gender parity and elevate voices within the VS20 communities by way of the Victoria's Secret Impact Fund.

July 02, 2024 / 18:32 IST
Priyanka Chopra and Victoria's Secret are committed to driving meaningful change and supporting initiatives that make a difference in the lives of women around the world. (Image via Priyanka Chopra/Instagram)

Bollywood actress Priyanka Chopra Jonas is partnering with Victoria’s Secret but not as one of their angels, but in an intitaitve to promote gender equality and amplify voices within the VS20 communities through the Victoria’s Secret Impact Fund.

Chopra is honored to serve as an ambassador for this crucial initiative, which aims to highlight and support remarkable organizations investing in women and communities worldwide.

Also read: Priyanka Chopra, Nick Jonas enjoy family vacation in Australia, see pics


The “Baywatch” star took to her Instagram to share about her partnership with the lingerie company. She captioned her post writing. “I’m thrilled to partner with Victoria’s Secret as we continue our journey towards gender equality and amplifying voices within the VS20 communities with the Victoria’s Secret Impact Fund. I’m honored to serve as an ambassador for this vital cause and spotlight the incredible organizations we’re working with to invest in women and communities on a global scale.

We’re working with organizations including Pro Mujer, dedicated to providing Latin American women with access to crucial health and financial services, Smart Works Charity, empowering unemployed women in the UK through coaching and professional attire, and Arte Sumapaz, our partner in establishing a year-long fellowship for Colombian women creatives, and more.”

Also read: Alia Bhatt finally gives updates on ‘Jee Le Zara’ with Katrina Kaif and Priyanka Chopra

Chopra has been a Victoria’s Secret admirer for quite some time now, attending the companies’ world tour events, and even showing up to its runway shows. This partnership which entails a collaboration of two powerhouses is being done with a good cause in mind.

Among the partners is Pro Mujer, a social enterprise with over 33 years of experience that works tirelessly to advance gender equality in Latin America. Their comprehensive approach includes expanding access to health services, promoting financial inclusion, and offering skill development opportunities for Latin American women.

In the UK, Smart Works Charity is empowering women by providing them with the confidence to achieve their potential, succeed in job interviews, and transform their lives.

Also read: Priyanka Chopra’s restaurant ‘SONA’ in New York to shut down nearly a year after the actress’ exit

Additionally, Arte Sumapaz in Colombia an organization that creates residency programs for both international and national emerging artists, focusing on fostering women's business leadership and entrepreneurship.

Through this collaboration, Priyanka Chopra and Victoria's Secret are committed to driving meaningful change and supporting initiatives that make a difference in the lives of women around the world.

For more information: Click here

Akshay Hebbalad
first published: Jul 2, 2024 06:26 pm

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