Kusha Kapila: From content creator to Entrepreneur

Kusha Kapila:  From content creator to Entrepreneur

By Entertainment Desk April 1, 2025 

Content Creator  

Kusha Kapila first gained popularity through her relatable and humorous content on social media, particularly Instagram and YouTube.

Image Credit: Instagram

Diverse content across  platforms

Her content spanned various genres, from comedy to lifestyle, connecting with a wide audience, making her one of India’s top influencers.

Image Credit: Instagram

Transitioning to acting

Kusha expanded her career by stepping into acting, appearing in movies like Thankyou for coming and Sukhee.

Image Credit: Instagram

Building a personal brand: UnderNeat

Kusha Kapila shifted from content creation to entrepreneurship with her innovative innerwear brand, UnderNeat.

Image Credit: Instagram

From Influencer to  Entrepreneur

Kusha used her platform to branch into entrepreneurship, launching her own fashion and lifestyle ventures.

Image Credit: Instagram

Collaborations with brands

She has collaborated with major brands, leveraging her reach to promote products. Mamaearth co-founder Ghazal Alagh is already an investor for her brand as well as Fireside Ventures.

Image Credit: Instagram

Engaging her audience through ‘What Are You Wearing Under’

Her episodic series about innerwear choices for various outfits created a deeper connection with her followers.

Image Credit: Instagram

Empowering women  through her ventures

As an entrepreneur, Kusha is committed to empowering women, both through her business initiatives and by promoting confidence and self-expression.

Image Credit: Instagram

Expanding Her Reach:  Swipe Ride Season 3

Kapila continues to diversify her career, bringing the fun back to Tinder with the third season of Swipe Ride. ReplyReply allForward PV

Image Credit: Instagram

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