In 2001, Kareena Kapoor Khan starred in 'Asoka', a film that spotlighted her alongside Shah Rukh Khan. Two decades on, her look in the film's song 'San Sanana' is now the latest craze among beauty influencers worldwide. Reacting to this new trend on social media, Kareena expressed her delight by sharing heart emojis.
Bollywood, known for its bright costumes, catchy music, and compelling narratives, holds a special place in the hearts of movie buffs, particularly in Asia and the Middle East. On social media, the 'Asoka' makeup trend has taken off, with international beauty influencers paying homage to Kareena's stylised look from the film.
These influencers dedicate a good 12 hours to recreate the look, complete with traditional Indian attire, elaborate makeup, hairstyling, and jewellery. They document their transformation process with choreographed videos, bringing to life the essence of Indian bridal beauty – from perfect skin foundation to striking lip colours.
The trend, which began on TikTok, has now spread to various social media platforms. A Thai influencer known as Nobluk shared her attempt, stating, "This is my best version of 'Asoka Makeup Trend'. Because this is the video that took me the most time to film in my life. We spent 8.5 hours on it. I hope you all enjoyed watching. Thank you."
The song 'San Sanana', sung by Alka Yagnik, showcased Kapoor and Shah Rukh Khan in 'Asoka', which narrates the tale of the great Emperor Ashoka from ancient India. Kapoor's makeup in the film, featuring dark eyeliner and distinctive geometric patterns on her face and body, mirrors the traditional Indian makeup style of that era.
This online sensation pays homage not just to the film but also to the timeless beauty of Indian culture's influence on makeup, demonstrating the enduring global impact of Bollywood's aesthetic.
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