Nykaaland, India's largest beauty playground, has finally made its highly anticipated debut in Delhi with its third edition. The three-day festival returned in full force and opened at the NSIC Exhibition Grounds in Okhla, converting the space into a thriving creative, musical, and self-expression playground.
Following two successful iterations in Mumbai, Nykaaland is now making its debut in Delhi. The event was also attended by Rasha Thadani and the likes of Rahul Dua and Mridul Sharma.
The actress led fans through her signature high-gloss look, Chrome It Up with Rasha Thadani, setting the tone with daring, expressive beauty inspiration that reflected her youthful, fearless spirit.
Rahul Dua's laughter and Mridul Sharma's beauty tricks lit up the Nykaa Affiliate x YouTube Shopping stage with their masterclass in comedy and beauty talk.
The day started with a number of masterclasses and interactive sessions that allowed fans to get up close and personal with some of the most well-known voices in the business.
Nida's stirring performance made the evening more exciting.
Immersion beauty pop-ups from more than 60 domestic and international brands were also on display on the first day of the festival. These pop-ups reflected the major beauty trends of the year, which ranged from the premiumization of skincare and fragrance to the emergence of K-beauty, homegrown innovation, and viral, social-first brands.
Alongside Korean icons Laneige, Sulwhasoo, and Beauty of Joseon, attendees explored multi-sensory experiences from YSL Beauty, Armani Beauty, Carolina Herrera, Dolce & Gabbana Beauty, and Rabanne. While viral favorites like Supergoop!, e.l.f. Cosmetics, and MILK Makeup made their on-ground debut in India, well-known Indian brands like Kay Beauty, Dot & Key, Minimalist, and LoveChild by Masaba stood side by side with global icons.
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Nykaa and BookMyShow Live are just getting started, and there are two more days of beauty, beats, and celebration to come.
Over the weekend, fans can anticipate performances by Prateek Kuhad, Jonita Gandhi with her crowd favourites, and Panjabi MC bringing his worldwide hit "Mundian To Bach Ke" to life.
They can also anticipate masterclasses by Daniel Bauer, Mehak Oberoi, and Ankush Bahuguna, as well as pop-up experiences and the stage being taken over by Aditya Roy Kapur, Aditi Rao Hydari, and Tapsee Pannu.
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