Founder & CEO
ABOUT Arpita Ganesh
The CEO and founder of Buttercups, Arpita Ganesh, is India`s foremost lingerie expert. The brains and expertise behind the brand, she believes that no woman must compromise on her bra fit, and has been trying to help women find their `perfect fit` through Buttercups. In 2008, Arpita discovered her true calling in lingerie styling and launched Buttercup Clothing, a retail lingerie boutique in Hyderabad. She then introduced the “Bra Fitting” concept to India, bringing international br...