Grip Invest's corporate bond sales surge 200% YoY to Rs 450-cr AUM

Within millennials, Female participation in Corporate Bond investing soared by 52 percent from 2023 to 2024 indicating strong preference, release added.

Corporate bonds sales surged 200 percent year-on-year to Rs 450 crore assets under management (AUM) on the online bond platform Grip Invest, according to their report published on September 25.

Grip Invest said millennials constitute 63 percent of all corporate bond investors, with average investment increasing 1.8 times between 2023 and 2024.

Investors also showed exponential interest in corporate bonds indicated by quadrupling repeat investments in 2024, the company said in a release.

"Growing accessibility of corporate bonds, widening risk appetite of millennials, and demand for a digital-first experience with investments have transformed Corporate Bonds from a niche investment asset into a mainstream choice," said Nikhil Aggarwal, Founder and Group CEO of Grip Invest.

Within millennials, female participation in corporate bond investing soared by 52 percent from 2023 to 2024 indicating strong preference, the company added.

There was a 54 percent rise in female investors choosing corporate bonds as their first investment from Q1 to Q2 in 2024, it said.