Storyboard: Read latest news from Moneycontrol journalist/contributor Storyboard

BUSINESS

Lenovo’s Amit Doshi joins Britannia as chief marketing officer

Amit Doshi has also worked with Perfetti Van Melle and Britannia in the past. He takes over from Vinay Subramanyam who left the company in December 2021.

TRENDS

Storyboard18 | How Microsoft is driving disability consciousness

Microsoft's chief marketing officer Hitu Chawla on the global software major's efforts to reduce the 'disability divide'. A game-changing idea for 2022.

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Storyboard18 #ICYMI: Peloton’s PR disaster, Ryan Reynolds’ CaaS service, sex toy ads at the 2022 Olympics

Global news, events, stories and other interesting things on the sidelines.

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Storyboard18 | 'We don’t think of performance and branding as two different channels': Meesho's Vidit Aatrey

Raja Rajamannar, global chief marketing and communications officer and president - health care business, Mastercard, talks to Meesho's founder and CEO, Vidit Aatrey, about building an enduring and endearing brand.

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Storyboard18 | How auto brands should emphasize their electric ambitions

Unpacking the market opportunities and challenges for electric vehicle brands, the players to watch and what they should watch out for.

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Storyboard18 | Coca-Cola names WPP as global partner after a massive review

Coca-Cola conducted one of the longest global reviews (over nine months), resulting in the industry’s biggest-ever pitch, where WPP won the majority of the $4.2 billion Coca-Cola business.

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Storyboard18 | Build to Last: Mastercard’s global CMO Raja Rajamannar in conversation with Meesho’s Vidit Aatrey

What does it take to build enduring brands? Storyboard18’s special series featuring Mastercard’s Raja Rajamannar unpacks new realities and the power of Brand in building lasting companies.

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Storyboard18 | Prasoon Joshi: Tough times are a test of relationships, the not-so-great ones do not survive

Straight off a major win at the Effies Awards, McCann Worldgroup’s Prasoon Joshi shares his quick take on creativity and client-agency relationships in a post-pandemic era.

BUSINESS

Storyboard | Subhash Kamath re-elected as ASCI chairman

The vote, which followed the 35th annual general meeting, ensured continuity for the several initiatives the advertising self-regulator had kickstarted over the past year.

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Storyboard | Shamsuddin Jasani joins Wunderman Thompson as CEO, South Asia

Shamsuddin Jasani (Shams) will report to Ewen Sturgeon, CEO - International, Wunderman Thompson.

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Storyboard | Video app Josh ropes in Rubeena Singh as country manager

Josh India manager Rubeena Singh's last role was CEO of Dentsu group company iProspect.

BUSINESS

Storyboard | Tata Motors appoints Shubhranshu Singh as VP Marketing - domestic and IB

Shubhranshu Singh joins the Tata Group from Royal Enfield, where he was global brand and marketing head.

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Storyboard | Cred is back with Neeraj Chopra starring in its IPL campaign

The latest ad takes a dig at the excitement of "Indians around Neeraj Chopra"

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Storyboard BTS | From 'dadi' to Dali, how Pepsi’s elevating its position as a 'culture curator'

The cola brand jumped on the 'Money Heist' train through a first-of-its-kind partnership with Netflix. Here's why

BUSINESS

Storyboard | Unacademy promotes CMO Karan Shroff, makes the marketing head a 'Partner'

Shroff, who is the company's chief marketing officer, has helped "build Unacademy into an iconic brand", said its founder Gaurav Munjal.

BUSINESS

L’Oréal India hires Gaurav Anand as chief digital and marketing officer

Anand joins L’Oréal from PepsiCo Europe, where he led the snacks business for central Europe and digitization of sales strategy for Europe.

BUSINESS

Dentsu Creative ropes in Ajay Gahlaut as group chief creative officer

Gahlaut will report to Amit Wadhwa, chief executive officer, Dentsu Creative India, and will be responsible to run the network’s creative businesses under one optimised service line.