BUSINESS
Eduvanz ropes in Aditya Birla Capital's Loveleen Sahrawat as CMO
In her last role, Sahrawat was the head of brand, digital business and customer advocacy at Aditya Birla Capital.
BUSINESS
Storyboard18 has a new home on Moneycontrol
At our new digital destination, we will continue to do what we promised - chronicle and champion a fast-changing industry as we track the brand makers of this country.
BUSINESS
Storyboard18 | Biz Moves: BBH, Rediffusion, Schbang, Publicis Media, Wavemaker, Social Panga, Dentsu & Gozoop win big accounts
Keep up with key new business and account movements in the advertising and marketing world in Storyboard18's Biz Moves. Here’s a round-up of the agencies who’ve scored new clients and big business.
BUSINESS
Storyboard18 | CXO Moves: Ad executive returns after edtech stint, Dentsu Creative gets a CEO, Dabur loses its digital head
Keep up with all the key people movements in the brand marketing ecosystem in Storyboard18’s CXO Moves. Here’s a round-up of the executives who are in, out, and in-between in the past two weeks.
BUSINESS
Storyboard18 | Mast & Meh: Cadbury’s lost connection; Thumbs up for WhatsApp, Dezerv & Thums Up
Find out who made the cut and who got cut in this week’s Mast & Meh, Storyboard18’s weekly picks of the best and boring ads. Read on.
BUSINESS
Storyboard18 | PepsiCo India consolidates its media, creative and digital business with Publicis Groupe
Media planning and buying company Publicis Media India has won PepsiCo's media mandate
BUSINESS
Storyboard18 | Why did WhatsApp use a classic Hindi song for its user-safety campaign ‘Scam Se Bacho’
WhatsApp and BBDO rework a nostalgic song like ‘Dekh ke Chalo’ to convey a strong message - ‘Scam Se Bacho’
BUSINESS
Storyboard18 | CXO Moves: Dabur's Kapil Ohri moves to Tata Group; Anand Chakravarthy joins OMG India
Kapil Ohri joins Tata Business Hub team in Bangalore and Anand Chakravarthy, who joined an edtech firm last year, is back on the agency side as Omnicom Media Group India's new chief growth officer.
TRENDS
Storyboard18 | Mast & Meh: Parle serves a crisp ad, a Licious biryani spot flops; plus Naukri, Duroflex, Redmi ads review
Find out who made the cut and who got cut in this week’s Mast & Meh, Storyboard18’s weekly picks of the best and boring ads. Read on.
BUSINESS
Storyboard18 | CXO Moves: Wingreens gets its first group CMO; top executives quit Facebook, OYO & Future Group
Keep up with all the key people movements in the advertising and marketing world in Storyboard18’s CXO Moves. Here’s a round-up of the executives who are in, out, and in-between in the past two weeks.
BUSINESS
Storyboard18 | Biz Moves: Rediffusion scores two clients, Leo Burnett scoops PepsiCo, Grapes bags Zee Media
Keep up with key new business and account movements in the advertising and marketing world in Storyboard18's Biz Moves. Here’s a round-up of the agencies who’ve scored new clients and big business.
BUSINESS
Storyboard18 | Sandeep Bhushan to leave Meta, to ‘go deeper into social sector’
Bhushan says he will be leaving Meta to start the next phase of his professional life
BUSINESS
Storyboard18 | ASCI reports 385 Virtual Digital Asset ads with influencer disclosure violations; 296 Binomo ads needed modification
ASCI's Sector Report Card shows that 48 percent of the ads that were processed were published digitally, and 29 percent of the complaints that were filed involved influencers
BUSINESS
Storyboard18 | Robert Gilby joins Dentsu International as CEO APAC
Robert Gilby will be based in Singapore reporting to Wendy Clark, Global CEO, Dentsu International.
BUSINESS
Storyboard18 | Jasleen Kaur joins Reliance Brands from Benetton
Kaur takes on the role of AVP-marketing and PR at RBL
BUSINESS
Storyboard18 | Future Group's Pawan Sarda joins farm-to-retail brand Wingreens
Sarda joins the D2C born brand as group as CMO and head of D2C
BUSINESS
Storyboard18 | Inside Unilever's grand plans to move in to the metaverse
Futuristic food shopping, inclusive marathons and marriages in the metaverse, safe spaces for girl gamers, and more. Unilever extends its purpose-driven brands philosophy into new virtual spaces.
TRENDS
Storyboard18 | Mast & Meh: Starbucks, Volkswagen, Pepsi, a hackathon, sex toys, Fire-Boltt’s epic fail & boAt's cameo
Find out who made the cut and who got cut in this week’s Mast & Meh, Storyboard18’s weekly picks of the best and boring ads. This week, we introduce a special category - Ugh. Read on to find out who earned the special distinction.
TRENDS
Storyboard18 | Anand Mahindra: The Museum of Living History is a cornucopia of stories that define us
Take a look inside the all-new Mahindra brand museum at the group's HQ - Mahindra Towers in Worli, Mumbai.
BUSINESS
Storyboard18 | CXO Moves: M&E firms beef up leadership, CMOs move on, and an ad executive exits the industry
Keep up with all the key people movements in the advertising and marketing world in Storyboard18’s CXO Moves. Here’s a round-up of the executives who are in, out, and in-between in the past two weeks.
BUSINESS
Storyboard18 | Leadership changes at Xiaomi continue
Amidst increasing scrutiny of Chinese smartphone makers by Indian government agencies, Xiaomi announced more changes in its leadership structure.
BUSINESS
Storyboard18 | Mahindra's Vikram Garga joined Apollo Tyres as regional group head - marketing
Vikram Garga was vice-president and head of strategy, insights and analytics, and innovation at Mahindra and Mahindra (M&M) before this move.
BUSINESS
Storyboard18 |India’s ad market to grow by 16% in 2022: Dentsu International report
Globally, the Americas top advertising spends for 2022. At 16 percent growth, India will stay ahead of the US (12.8 percent growth) and Brazil (9 percent) as the fastest growing market.
BUSINESS
Storyboard18 | Myntra's Achint Setia joins Zalora Group, shares his learnings
Earlier this year, Zalora partnered with the Flipkart Group-owned Myntra to bring its private labels to India
