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Eduvanz ropes in Aditya Birla Capital's Loveleen Sahrawat as CMO

BUSINESS

Eduvanz ropes in Aditya Birla Capital's Loveleen Sahrawat as CMO

In her last role, Sahrawat was the head of brand, digital business and customer advocacy at Aditya Birla Capital.

Storyboard18 has a new home on Moneycontrol

BUSINESS

Storyboard18 has a new home on Moneycontrol

At our new digital destination, we will continue to do what we promised - chronicle and champion a fast-changing industry as we track the brand makers of this country.

Storyboard18 | Biz Moves: BBH, Rediffusion, Schbang, Publicis Media, Wavemaker, Social Panga, Dentsu & Gozoop win big accounts

BUSINESS

Storyboard18 | Biz Moves: BBH, Rediffusion, Schbang, Publicis Media, Wavemaker, Social Panga, Dentsu & Gozoop win big accounts

Keep up with key new business and account movements in the advertising and marketing world in Storyboard18's Biz Moves. Here’s a round-up of the agencies who’ve scored new clients and big business.

Storyboard18 | CXO Moves: Ad executive returns after edtech stint, Dentsu Creative gets a CEO, Dabur loses its digital head

BUSINESS

Storyboard18 | CXO Moves: Ad executive returns after edtech stint, Dentsu Creative gets a CEO, Dabur loses its digital head

Keep up with all the key people movements in the brand marketing ecosystem in Storyboard18’s CXO Moves. Here’s a round-up of the executives who are in, out, and in-between in the past two weeks.

Storyboard18 | Mast & Meh: Cadbury’s lost connection; Thumbs up for WhatsApp, Dezerv & Thums Up

BUSINESS

Storyboard18 | Mast & Meh: Cadbury’s lost connection; Thumbs up for WhatsApp, Dezerv & Thums Up

Find out who made the cut and who got cut in this week’s Mast & Meh, Storyboard18’s weekly picks of the best and boring ads. Read on.

Storyboard18 | PepsiCo India consolidates its media, creative and digital business with Publicis Groupe 

BUSINESS

Storyboard18 | PepsiCo India consolidates its media, creative and digital business with Publicis Groupe 

Media planning and buying company Publicis Media India has won PepsiCo's media mandate 

Storyboard18 | Why did WhatsApp use a classic Hindi song for its user-safety campaign ‘Scam Se Bacho’

BUSINESS

Storyboard18 | Why did WhatsApp use a classic Hindi song for its user-safety campaign ‘Scam Se Bacho’

WhatsApp and BBDO rework a nostalgic song like ‘Dekh ke Chalo’ to convey a strong message - ‘Scam Se Bacho’

Storyboard18 | CXO Moves: Dabur's Kapil Ohri moves to Tata Group; Anand Chakravarthy joins OMG India

BUSINESS

Storyboard18 | CXO Moves: Dabur's Kapil Ohri moves to Tata Group; Anand Chakravarthy joins OMG India

Kapil Ohri joins Tata Business Hub team in Bangalore and Anand Chakravarthy, who joined an edtech firm last year, is back on the agency side as Omnicom Media Group India's new chief growth officer.

Storyboard18 | Mast & Meh: Parle serves a crisp ad, a Licious biryani spot flops; plus Naukri, Duroflex, Redmi ads review

TRENDS

Storyboard18 | Mast & Meh: Parle serves a crisp ad, a Licious biryani spot flops; plus Naukri, Duroflex, Redmi ads review

Find out who made the cut and who got cut in this week’s Mast & Meh, Storyboard18’s weekly picks of the best and boring ads. Read on.

Storyboard18 | CXO Moves: Wingreens gets its first group CMO; top executives quit Facebook, OYO & Future Group

BUSINESS

Storyboard18 | CXO Moves: Wingreens gets its first group CMO; top executives quit Facebook, OYO & Future Group

Keep up with all the key people movements in the advertising and marketing world in Storyboard18’s CXO Moves. Here’s a round-up of the executives who are in, out, and in-between in the past two weeks.

Storyboard18 | Biz Moves: Rediffusion scores two clients, Leo Burnett scoops PepsiCo, Grapes bags Zee Media

BUSINESS

Storyboard18 | Biz Moves: Rediffusion scores two clients, Leo Burnett scoops PepsiCo, Grapes bags Zee Media

Keep up with key new business and account movements in the advertising and marketing world in Storyboard18's Biz Moves. Here’s a round-up of the agencies who’ve scored new clients and big business.

Storyboard18 | Sandeep Bhushan to leave Meta, to ‘go deeper into social sector’

BUSINESS

Storyboard18 | Sandeep Bhushan to leave Meta, to ‘go deeper into social sector’

Bhushan says he will be leaving Meta to start the next phase of his professional life

Storyboard18 | ASCI reports 385 Virtual Digital Asset ads with influencer disclosure violations; 296 Binomo ads needed modification

BUSINESS

Storyboard18 | ASCI reports 385 Virtual Digital Asset ads with influencer disclosure violations; 296 Binomo ads needed modification

ASCI's Sector Report Card shows that 48 percent of the ads that were processed were published digitally, and 29 percent of the complaints that were filed involved influencers

Storyboard18 | Robert Gilby joins Dentsu International as CEO APAC

BUSINESS

Storyboard18 | Robert Gilby joins Dentsu International as CEO APAC

Robert Gilby will be based in Singapore reporting to Wendy Clark, Global CEO, Dentsu International.

Storyboard18 | Jasleen Kaur joins Reliance Brands from Benetton

BUSINESS

Storyboard18 | Jasleen Kaur joins Reliance Brands from Benetton

Kaur takes on the role of AVP-marketing and PR at RBL

Storyboard18 | Future Group's Pawan Sarda joins farm-to-retail brand Wingreens

BUSINESS

Storyboard18 | Future Group's Pawan Sarda joins farm-to-retail brand Wingreens

Sarda joins the D2C born brand as group as CMO and head of D2C

Storyboard18 | Inside Unilever's grand plans to move in to the metaverse

BUSINESS

Storyboard18 | Inside Unilever's grand plans to move in to the metaverse

Futuristic food shopping, inclusive marathons and marriages in the metaverse, safe spaces for girl gamers, and more. Unilever extends its purpose-driven brands philosophy into new virtual spaces.

Storyboard18 | Mast & Meh: Starbucks, Volkswagen, Pepsi, a hackathon, sex toys, Fire-Boltt’s epic fail & boAt's cameo

TRENDS

Storyboard18 | Mast & Meh: Starbucks, Volkswagen, Pepsi, a hackathon, sex toys, Fire-Boltt’s epic fail & boAt's cameo

Find out who made the cut and who got cut in this week’s Mast & Meh, Storyboard18’s weekly picks of the best and boring ads. This week, we introduce a special category - Ugh. Read on to find out who earned the special distinction.

Storyboard18 | Anand Mahindra: The Museum of Living History is a cornucopia of stories that define us

TRENDS

Storyboard18 | Anand Mahindra: The Museum of Living History is a cornucopia of stories that define us

Take a look inside the all-new Mahindra brand museum at the group's HQ - Mahindra Towers in Worli, Mumbai.

Storyboard18 | CXO Moves: M&E firms beef up leadership, CMOs move on, and an ad executive exits the industry

BUSINESS

Storyboard18 | CXO Moves: M&E firms beef up leadership, CMOs move on, and an ad executive exits the industry

Keep up with all the key people movements in the advertising and marketing world in Storyboard18’s CXO Moves. Here’s a round-up of the executives who are in, out, and in-between in the past two weeks.

Storyboard18 | Leadership changes at Xiaomi continue

BUSINESS

Storyboard18 | Leadership changes at Xiaomi continue

Amidst increasing scrutiny of Chinese smartphone makers by Indian government agencies, Xiaomi announced more changes in its leadership structure.  

Storyboard18 | Mahindra's Vikram Garga joined Apollo Tyres as regional group head - marketing

BUSINESS

Storyboard18 | Mahindra's Vikram Garga joined Apollo Tyres as regional group head - marketing

Vikram Garga was vice-president and head of strategy, insights and analytics, and innovation at Mahindra and Mahindra (M&M) before this move.

Storyboard18 |India’s ad market to grow by 16% in 2022: Dentsu International report

BUSINESS

Storyboard18 |India’s ad market to grow by 16% in 2022: Dentsu International report

Globally, the Americas top advertising spends for 2022. At 16 percent growth, India will stay ahead of the US (12.8 percent growth) and Brazil (9 percent) as the fastest growing market.

Storyboard18 | Myntra's Achint Setia joins Zalora Group, shares his learnings

BUSINESS

Storyboard18 | Myntra's Achint Setia joins Zalora Group, shares his learnings

Earlier this year, Zalora partnered with the Flipkart Group-owned Myntra to bring its private labels to India