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M Muneer

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Emotions and risks that companies must be mindful about during brand promotions

BUSINESS

Emotions and risks that companies must be mindful about during brand promotions

The issue of branding is both art and science. It is complex and the right communication, positioning, brand promise and consistent delivery will help overcome this. And it is crucial for businesses hit by the “lockdownomics” to revisit the fundamental of branding.

Why brand promotions should move to M-coupons

ECONOMY

Why brand promotions should move to M-coupons

When you start a mobile coupon (M-Coupon) campaign, there are many interesting things that can be done, and it is also important to ensure that legal and technical issues are covered for a smooth connection with consumers.

Want more from marketing?  Collaborate to stretch your budgets

BUSINESS

Want more from marketing? Collaborate to stretch your budgets

In business, just as in personal lives, finding the right partner will always bring positive outcomes.

Are your customers paying on time?

ECONOMY

Are your customers paying on time?

By following these tips, some of you can indeed change your answer to the title question to yes from the no. Let me tell you, except for one client, we have had no incidents of delayed payments so far.

Lost job in the perfect storm? Here’s how to get back on your feet fast

TRENDS

Lost job in the perfect storm? Here’s how to get back on your feet fast

If you have lost your job, or almost became redundant, because of this perfect storm, don’t panic, it’s not your fault. Instead, think what you can do to survive in a market that has a sudden excess supply.

Planning CRM? Tread Carefully

ECONOMY

Planning CRM? Tread Carefully

The heart of a good CRM is simply the right people executing the right processes, using the best possible and affordable tools. Today, the best tools are technology-based that help manage the relationships between companies and customers.

Good Data Is Everything: Don’t Compromise on MR

ECONOMY

Good Data Is Everything: Don’t Compromise on MR

In developing markets, customers have gained extraordinary power in the buyer-seller relationship.

Process more critical than technology

TRENDS

Process more critical than technology

It is more important to look at processes and see how one can transform the same to create substantial value. Technology is just an enabler

How to create value with healthcare

TRENDS

How to create value with healthcare

Perhaps it is time for healthcare insurance providers to package new products to help companies find new business models and new solutions.

Why should customers buy from you?

BUSINESS

Why should customers buy from you?

Driving value is the essence of a business strategy. If you have to sell something, you need to demonstrate its value to someone. If you cannot show the value of your offerings, why should anyone buy anything from you?

What's in a packaging? A lot, actually

BUSINESS

What's in a packaging? A lot, actually

The packaging sector is at the heart of a perfect storm – the epicentre where the consumer, the product and the cash all convene in a spectacular display of buy-it-or-leave-it situation.

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