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M Muneer

Contributor

Moneycontrol

is the managing director of CustomerLab Solutions, an innovative consulting firm delivering measureable results to clients.

Change Your Mindset To Build Customer Relationships

BUSINESS

Change Your Mindset To Build Customer Relationships

CRM is not a discrete project – it is a business philosophy aimed at achieving customer centricity for the company.

What awaits B2B marketers and what steps to take

BUSINESS

What awaits B2B marketers and what steps to take

Here are some pointers for marketers in these times and for a post-pandemic era– that is, if there ever is one.

Increase the Efforts to Know Customers More and More

BUSINESS

Increase the Efforts to Know Customers More and More

Discerning SME owners can use their understanding of these three options to select a marketing strategy that best caters to their objective.

Onboarding employees is critical for SME talent pool

BUSINESS

Onboarding employees is critical for SME talent pool

The current pandemic is a great time to attract talent even if an SME has temporary financial difficulties or lower profit margins. Getting qualified employees will be a tad easier now that the unemployment rate is high.

How SMEs can leverage direct marketing to grow their business

BUSINESS

How SMEs can leverage direct marketing to grow their business

The key issue for direct marketers is about bringing more emption into the new age customised mailers.

Having a social relevance is good for business

BUSINESS

Having a social relevance is good for business

Research also shows that companies will have negative impact when consumers find that their social cause support is purely from a short-term business interest.

How small businesses can use social media for consumer insights

BUSINESS

How small businesses can use social media for consumer insights

While many marketers want to use social media to help capture voice of consumer, most SMEs not doing this well today.

How to build a healthy pipeline through marketing

BUSINESS

How to build a healthy pipeline through marketing

What experts say is that the ROI from social media has to be rated at 5 as the networking is virtually free of cost. What they do not understand is that there is a cost on time invested and people deployed.

Why we are all in many businesses at the same time

BUSINESS

Why we are all in many businesses at the same time

The more we learn about the prospect's – or customer's – circumstances, the better we can identify market segments and make our offerings relevant to each.

Start measuring return on marketing investment

BUSINESS

Start measuring return on marketing investment

If you do not have registration when you get website visits, social interactions or ad impressions, you cannot count any of them for this valuation exercise.

Capitalise on the B2B Marketing Trends of 2021

BUSINESS

Capitalise on the B2B Marketing Trends of 2021

In 2021, new measures will emerge to accurately measure the effectiveness of this media. ROI will be paramount in every marketer’s dictionary.

Why Branding Is Important for Driving B2B Growth

BUSINESS

Why Branding Is Important for Driving B2B Growth

There are also some companies that do not have product branding but only the company branding. What these companies sell and their company brands are the same.

Become smarter at marketing for driving growth

TRENDS

Become smarter at marketing for driving growth

As some tech folks promote, marketing automation is not what makes you a smarter marketer. Those programmes and wares are necessary to bring in more accountability and return on investment. But what is critical is how well one can make selections and when to make those choices.

Deliver better online experience by using feedback mechanism effectively

BUSINESS

Deliver better online experience by using feedback mechanism effectively

More companies are beginning to recognise the value of the sort of customer relationship effort made by Corporate Apparel. Companies want to do studies and monitor changes in the data they collect.

Don's shy away from social media to connect with younger audience

BUSINESS

Don's shy away from social media to connect with younger audience

What is critical for B2B companies to know is that in the next couple of quarters if they do not go the social media route in a big way and make use of the youngsters who are social network savvy, they will have trouble attracting the best and brightest of the young brigade.

Here's how to take your customer service from good to great

BUSINESS

Here's how to take your customer service from good to great

As we all know good customer service is the lifeline of any business. And providing it right every time decides whether you will stay in business for the long term.

Three Cost-Effective Ways to Serve Customers for Growth

BUSINESS

Three Cost-Effective Ways to Serve Customers for Growth

The cheapest and easiest way to keep your customers is making them happy with caring attitude, empathy and a good helping heart. Easier said than done?

Consider bartering as a marketing strategy for growth

BUSINESS

Consider bartering as a marketing strategy for growth

While most trade credits are used for advertising media, it is important to note that the range of what a corporate barter company can provide is expanding to include air travel, hotel rooms, sales meetings, air freight, co-working spaces, cruise berths, car rentals, limousine service, and the like.

Customer satisfaction alone not enough for revenue growth

BUSINESS

Customer satisfaction alone not enough for revenue growth

Customer satisfaction metrics are great, but only by measuring the right people, monitoring the right things and getting the big picture will marketers score a victory with both customers and their business goals.

Here’s how to make advertising more effective

BUSINESS

Here’s how to make advertising more effective

Spending right on advertising and trade shows is one of the most important but difficult tasks

Not in Social Media yet? Your growth will be stymied soon

BUSINESS

Not in Social Media yet? Your growth will be stymied soon

Whether your company is introducing a new product, promoting a contest, or enhancing an offline advertising campaign, you need an Internet foundation to efficiently manage, deliver and track your online marketing initiatives.

Want to sell more? Build customer confidence first

BUSINESS

Want to sell more? Build customer confidence first

Compare the products that you receive from other companies against the ones you send out. What do you appreciate in their products and packaging? What materials have they used for packaging?

Positioning? Have a clear customer focus first

BUSINESS

Positioning? Have a clear customer focus first

When the brand hits its peak, a repositioning may work but not always.

Disruption is here to stay; learn how to thrive in it

BUSINESS

Disruption is here to stay; learn how to thrive in it

Post the pandemic crisis; consumers will only come back to physical stores only if they are entertaining and fun.

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