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BUSINESS
Emotions and risks that companies must be mindful about during brand promotions
The issue of branding is both art and science. It is complex and the right communication, positioning, brand promise and consistent delivery will help overcome this. And it is crucial for businesses hit by the “lockdownomics” to revisit the fundamental of branding.
ECONOMY
Why brand promotions should move to M-coupons
When you start a mobile coupon (M-Coupon) campaign, there are many interesting things that can be done, and it is also important to ensure that legal and technical issues are covered for a smooth connection with consumers.
BUSINESS
Want more from marketing? Collaborate to stretch your budgets
In business, just as in personal lives, finding the right partner will always bring positive outcomes.
ECONOMY
Are your customers paying on time?
By following these tips, some of you can indeed change your answer to the title question to yes from the no. Let me tell you, except for one client, we have had no incidents of delayed payments so far.
TRENDS
Lost job in the perfect storm? Here’s how to get back on your feet fast
If you have lost your job, or almost became redundant, because of this perfect storm, don’t panic, it’s not your fault. Instead, think what you can do to survive in a market that has a sudden excess supply.
ECONOMY
Planning CRM? Tread Carefully
The heart of a good CRM is simply the right people executing the right processes, using the best possible and affordable tools. Today, the best tools are technology-based that help manage the relationships between companies and customers.
ECONOMY
Good Data Is Everything: Don’t Compromise on MR
In developing markets, customers have gained extraordinary power in the buyer-seller relationship.
TRENDS
Process more critical than technology
It is more important to look at processes and see how one can transform the same to create substantial value. Technology is just an enabler
TRENDS
How to create value with healthcare
Perhaps it is time for healthcare insurance providers to package new products to help companies find new business models and new solutions.
BUSINESS
Why should customers buy from you?
Driving value is the essence of a business strategy. If you have to sell something, you need to demonstrate its value to someone. If you cannot show the value of your offerings, why should anyone buy anything from you?
BUSINESS
What's in a packaging? A lot, actually
The packaging sector is at the heart of a perfect storm – the epicentre where the consumer, the product and the cash all convene in a spectacular display of buy-it-or-leave-it situation.
