SMEs must make use of newsletters as a marketing tool
For newsletter marketing to succeed, you must plan content for six months, and publish your newsletter at least every fortnight.
Seven ideas for making social media deliver commercial gains
You have a social media plan in place ready and also know how to promote business on various platforms but it has to be more than just brand building. A step-by-step guide to making money from social media
Five simple social media tips to promote your SME business
If you can engage with your followers and make use of their content for your brand’s social media posts, it will be good from a relationship-building standpoint. But remember to reward them for quality content.
5 things SMEs should know before taking the social media plunge
Yes, it is free but that doesn’t mean that business will flow freely once you are on social media. You need to think, plan and define your goals to make a success of it
Want to outsource HR? Here’s your playbook
Outsourcing HR functions can save time and money, especially as an SME grows. Do a cost-benefit analysis while drawing up the list of tasks you want to outsource and you have a winner
New entrepreneur? These personal tips will go a long way!
Do not waste your precious time in the growing stage with efforts that won’t lead to measurable results.
Started a business? These four tips will make you more productive
Whether it’s marketing, or accounts, or regulatory compliance, or mails, the right planning and resource allocation can help you add greater value to your business.
Starting a new business? Here are four essential tips for new entrepreneurs
Most MSME founders start with an idea and learn about business on the job. Often times they all make several mistakes on the way – some minor, some blunders
Should SMEs opt for HR outsourcing or not?
Hiring experts are difficult to find and their cost to the company may not be viable but there should be someone to handle that responsibility
Ads are passé, find new ways to get your audiences’ attention
Branded media, if done right, takes the message to the right audience, entertains them as well as influences them. We tell you how
SMEs must use content marketing for building brands
With some smart thinking and honest hard work that’s mindful and on point, great content can create meaningful conversations with stakeholders
Nurture business advocates, they are a good advertisement for you
With all the information at hand, the buyer is now more powerful than the seller and businesses need advocates to spread the good word about what they have to offer
Want sustained growth? Develop customers as your advocates
You can get customers involved by starting to treat them with respect. That itself will leave a good impression and they will reciprocate with repeat business.
Want to grow your career in SMEs? Network more
If you are one of those people who believe that hard work can take you places, think again. Who you know matters as much or perhaps even more. Put yourself out there—on social media, in meetings and industry bodies, etc—so that people know you and your ideas
SMEs should plan for faster, cheaper and useful reporting
The internet offers plenty of options for information reporting, making it easier to share info with customers as well as gather data. Here is how to make the web work for you
SMEs must redesign workplaces with employees at the centre
Don’t micromanage—toxic managers are bad for productivity. Remote work is for real, learn to live with it. Covid has changed work and employers, too, should reboot, read on to know the dos and don’ts of the new workplace
Acquire these skills to manage the evolving work culture
In the evolving workplace where all employees will never be together at one office, the task of building a cohesive culture, open communication, and shared values gets complicated.
Boss a narcissist? It is good for business
Narcissism brings with it an abundance of confidence and a capacity to take risks, which are much needed as SMEs grapple with a world upended by Covid. The need for ‘shameless’ self-promotion is just what social media orders and is good for business
Five ways an SME can build customer loyalty through effective communication
Communicating with customers has never been so easy. The data generated should be shared extensively within the organisation to keep pace with customers' demands and pet peeves to build a lasting relationship
For SMEs, exhibitions and trade fairs are still key
Most SMEs that participate in these shows and exhibitions plan nothing more than paying for the space and showing up. They need to plan and get the most out of these events
Getting crisis-ready: How SMEs can overcome a growth slump
Every business has its lows but events like the coronavirus outbreak can test even the best. A robust sales pipeline, new offerings and brand building, with some help from technology, can come in handy during a downturn
SME Management | Set clear goals for getting the most out of leadership training
SME managers will require skills needed to motivate and manage their teams, which are normally not taught well in business schools.
Want business to grow? Keep your customers happy
Your brand is only as strong as the experience customers have with you. Get your customer service game right and you are on the growth path
For SMEs, road to content marketing runs through social media
If you are not on social media, you are missing out on business. To sell services or products, SMEs have to leverage social media. Here are a few tips to make that algorithm sing for you
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