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M Muneer

Contributor

Moneycontrol

is the managing director of CustomerLab Solutions, a consulting firm.

SMEs must make use of newsletters as a marketing tool

BUSINESS

SMEs must make use of newsletters as a marketing tool

For newsletter marketing to succeed, you must plan content for six months, and publish your newsletter at least every fortnight.

Seven ideas for making social media deliver commercial gains

BUSINESS

Seven ideas for making social media deliver commercial gains

You have a social media plan in place ready and also know how to promote business on various platforms but it has to be more than just brand building. A step-by-step guide to making money from social media

Five simple social media tips to promote your SME business

BUSINESS

Five simple social media tips to promote your SME business

If you can engage with your followers and make use of their content for your brand’s social media posts, it will be good from a relationship-building standpoint. But remember to reward them for quality content.

5 things SMEs should know before taking the social media plunge

BUSINESS

5 things SMEs should know before taking the social media plunge

Yes, it is free but that doesn’t mean that business will flow freely once you are on social media. You need to think, plan and define your goals to make a success of it

Want to outsource HR? Here’s your playbook

BUSINESS

Want to outsource HR? Here’s your playbook

Outsourcing HR functions can save time and money, especially as an SME grows. Do a cost-benefit analysis while drawing up the list of tasks you want to outsource and you have a winner

New entrepreneur? These personal tips will go a long way!

BUSINESS

New entrepreneur? These personal tips will go a long way!

Do not waste your precious time in the growing stage with efforts that won’t lead to measurable results.

Started a business? These four tips will make you more productive

BUSINESS

Started a business? These four tips will make you more productive

Whether it’s marketing, or accounts, or regulatory compliance, or mails, the right planning and resource allocation can help you add greater value to your business.

Starting a new business? Here are four essential tips for new entrepreneurs

BUSINESS

Starting a new business? Here are four essential tips for new entrepreneurs

Most MSME founders start with an idea and learn about business on the job. Often times they all make several mistakes on the way – some minor, some blunders

Should SMEs opt for HR outsourcing or not?

BUSINESS

Should SMEs opt for HR outsourcing or not?

Hiring experts are difficult to find and their cost to the company may not be viable but there should be someone to handle that responsibility

Ads are passé, find new ways to get your audiences’ attention

BUSINESS

Ads are passé, find new ways to get your audiences’ attention

Branded media, if done right, takes the message to the right audience, entertains them as well as influences them. We tell you how

SMEs must use content marketing for building brands

BUSINESS

SMEs must use content marketing for building brands

With some smart thinking and honest hard work that’s mindful and on point, great content can create meaningful conversations with stakeholders

Nurture business advocates, they are a good advertisement for you

BUSINESS

Nurture business advocates, they are a good advertisement for you

With all the information at hand, the buyer is now more powerful than the seller and businesses need advocates to spread the good word about what they have to offer

Want sustained growth? Develop customers as your advocates

BUSINESS

Want sustained growth? Develop customers as your advocates

You can get customers involved by starting to treat them with respect. That itself will leave a good impression and they will reciprocate with repeat business.

Want to grow your career in SMEs? Network more

BUSINESS

Want to grow your career in SMEs? Network more

If you are one of those people who believe that hard work can take you places, think again. Who you know matters as much or perhaps even more. Put yourself out there—on social media, in meetings and industry bodies, etc—so that people know you and your ideas

SMEs should plan for faster, cheaper and useful reporting

BUSINESS

SMEs should plan for faster, cheaper and useful reporting

The internet offers plenty of options for information reporting, making it easier to share info with customers as well as gather data. Here is how to make the web work for you

SMEs must redesign workplaces with employees at the centre

BUSINESS

SMEs must redesign workplaces with employees at the centre

Don’t micromanage—toxic managers are bad for productivity. Remote work is for real, learn to live with it. Covid has changed work and employers, too, should reboot, read on to know the dos and don’ts of the new workplace

Acquire these skills to manage the evolving work culture

BUSINESS

Acquire these skills to manage the evolving work culture

In the evolving workplace where all employees will never be together at one office, the task of building a cohesive culture, open communication, and shared values gets complicated.

Boss a narcissist? It is good for business

BUSINESS

Boss a narcissist? It is good for business

Narcissism brings with it an abundance of confidence and a capacity to take risks, which are much needed as SMEs grapple with a world upended by Covid. The need for ‘shameless’ self-promotion is just what social media orders and is good for business

Five ways an SME can build customer loyalty through effective communication

BUSINESS

Five ways an SME can build customer loyalty through effective communication

Communicating with customers has never been so easy. The data generated should be shared extensively within the organisation to keep pace with customers' demands and pet peeves to build a lasting relationship

For SMEs, exhibitions and trade fairs are still key

BUSINESS

For SMEs, exhibitions and trade fairs are still key

Most SMEs that participate in these shows and exhibitions plan nothing more than paying for the space and showing up. They need to plan and get the most out of these events

Getting crisis-ready: How SMEs can overcome a growth slump

BUSINESS

Getting crisis-ready: How SMEs can overcome a growth slump

Every business has its lows but events like the coronavirus outbreak can test even the best. A robust sales pipeline, new offerings and brand building, with some help from technology, can come in handy during a downturn

SME Management | Set clear goals for getting the most out of leadership training

BUSINESS

SME Management | Set clear goals for getting the most out of leadership training

SME managers will require skills needed to motivate and manage their teams, which are normally not taught well in business schools.

Want business to grow? Keep your customers happy 

BUSINESS

Want business to grow? Keep your customers happy 

Your brand is only as strong as the experience customers have with you. Get your customer service game right and you are on the growth path

For SMEs, road to content marketing runs through social media

BUSINESS

For SMEs, road to content marketing runs through social media

If you are not on social media, you are missing out on business. To sell services or products, SMEs have to leverage social media. Here are a few tips to make that algorithm sing for you