The financial year under review has in many ways been a watershed year
for the Indian Television content industry. With its heavy mix of
gargantuan size, steep growth and rapidly changing dynamics, it has
been a year of retrospection for your company also.
With 300 channels currently operating in India and the number expected
to go up to 500 by 2009, there is a huge demand for quality software,
At the same time the definition of content is undergoing a sea change.
The lure of prolonged growth and high profitability has attracted new
players over the past few years. The new entrants have focused on
specific niches where they are strong and in some cases have been able
to dethrone the current leaders from their positions.
What was once seen to be a national platform has seen a lot of
fragmentation in viewer ship of late. Regional channels are playing its
own part in the overall fragmentation process, Apart from this, niche
channels like Discovery, Travel and Living, Lifestyle, Spiritual, Kids
programme channels etc. are fast gaining its own share of loyal
viewers. TRPs of hitherto popular dramas/soaps have been seeing a
steady decline and that of reality shows like talent hunt and other
innovative projects has been seeing a consequent increase reflecting
changing audience tastes.
Your company has been closely watching the developments in the sector.
During the year under review your company created more than 400 Hours
of content. Yes Boss, one of its most popular programs completed 500
episodes making it the longest running sitcom on Indian Television.
Apart from the above, your company also entered into a strategic
alliance with Sirasa TV, the number one channel in Sri Lanka. We are
happy to inform that the project has started delivering results and we
hope to consolidate our position and replicate the model with various
The rapidly changing dynamics has given rise to huge possibilities on
the syndication front. Your company with a library of over 6000 hours
of its own IPR in various genres and languages is in advanced stages of
negotiation with clients and is poised to encash this opportunity.
Your company is in the process of creating a road map for the future,
As a part of its expansion plans your company has gone in for a Foreign
Currency Convertible Bonds (FCCB) issue, The bonds are listed on the
Singapore Stock Exchange (SGX-ST). The money raised would primarily be
deployed as part of its expansion plans which include purchase of
studios, sets and equipments. Your company has firm plans to
consolidate and entrench itself in its area of core competence,
With Warm Regards,
Date : 29th August, 2007