The Company plays a distinctive role in India''s large, growing and exciting consumer electrical space, and the Company''s innovation-driven approach is neatly encapsulated in ''Switch to Smart''.
This idea is increasingly becoming relevant as more and more consumers seek futuristic conveniences and experiences. As a market-responsive company, Orient Electric has positioned itself around innovation. This is not only reflected in its new generation of products, but also in differentiated processes, practices and mindsets.
The way to our future will not just be about the incremental but increasingly about the radical. We believe that the best way to protect our prospects would be through introduction of disruptive products. These products will not be as much about capturing market share as they would be about creating new markets.
At Orient Electric, we are seized with the passion to transform our business spaces - literally and metaphorically. Our various office spaces, starting with our corporate office in the National Capital Region showcase the ''Smart'' workplace of the future. The cabin-less environment stands for a boundary-less way of thinking that makes it possible to outperform consistently.
We believe we have created our company as a platform for smarter growth. This platform complements our quest for innovation, strengthening the brand, enhancing knowledge capital, stakeholder relationships and financial integrity.
Our journey in an independent avatar commenced creditably and should translate into sustainable growth for our stakeholder family.