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Orient Cement

BSE: 535754|NSE: ORIENTCEM|ISIN: INE876N01018|SECTOR: Cement - Major
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Chairman's Speech (Orient Cement) Year : Mar '17

When we enunciated this vision in 2013, we were a 5MT company. We indicated that even as we had grown from scratch to 5MT in the space of 30 years, we would treble that capacity in a fraction of that time. I am pleased to state that we are progressing well towards our stated objective and are poised to achieve 70 per cent of that challenging target three years before 2020 and widen our regional foot print into a pan-India personality. And we are working frantically to achieve our goal for 2020.

That this acquisition-led capacity accretion is coming close on the heels of our organic capacity expansion from 5MT to 8MT indicates that the reinvented Orient Cement is opportunity-ready and prepared for whatever it takes to become a serious national player.

Managing Director''s overview

We have achieved and intend to achieve our targets through the interplay of three priorities articulated clearly in our vision: excellence in execution, being an employer of choice and being a neighbor of choice.

Excellence in execution.

For long, ''excellence in execution'' within our sector implied various changes only at the manufacturing end. In the reinvented Orient Cement, execution excellence implies doing everything better - we are in effect raising the bar across our company.

At Orient Cement, we strengthened our execution across all functions and the result is that our company is today a virtual hub of various concurrent projects (a number of them driven by professionals under 30 years in age, if I may add) that address real marketplace challenges through the potent fusion of problem definition & understanding, youth, technology and lateral thinking.

Employer of choice.

We believe that the energy for our growth comes from the people who run this company. Unlike most other companies, there is a refreshing reality at play at Orient Cement - that it is not run by senior management alone but by virtually every individual who works with us within her or his circle of influence. The reinvented Orient Cement is not the conventional command-driven company; but an empowered organization where even as strategic directions are identified by the seniors, the change is driven from all pockets, tiers and locations.

We believe we have embarked on an exciting fusion of cement sector seriousness with startup passion. The result is that process and product improvements have extended from being the preserve of the few to the playground of many. This is translating into not just a new pair of eyes through which we see the challenges and opportunities in our sector but also enabling us to attract talent and successfully compete as an employer beyond our sector.

Neighbor of choice.

We believe in a sense of responsibility to all stakeholders as well as our future generations and strive to balance environment integrity on the one hand with economic competitiveness on the other. In fact, in many cases

- like in our use of sub grade limestone during this year -what is good for the earth is also good for our business.

At Orient Cement, we have extended our environment commitment beyond compliance with the prevailing statutory norms to taking on additional and voluntary responsibility to conserve resources and energy, creating additional green cover and being sensitive to community interests wherever we operate. Our membership to the Cement Sustainability Initiative, under the aegis of the World Business Council for Sustainable Development (WBCSD) is yet another step in this endeavor.

Overview.

There is a new smell at Orient Cement. This new smell is marked by resilience, discomfort with the status quo and a desire to make a positive difference. The markets may present diverse challenges; Orient Cement will Endeavour to transform them into opportunities.

Someone at our company said it neatly the other day: ''We only get one life. This is our chance to make it memorable.''

Precisely.

Deepak Khetrapal

Managing Director

Source : Dion Global Solutions Limited
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