2009-2010 has been an excellent year at Camlin. Camlin , demonstrated
the strength and power of its brand, its reach
and its connect with the customers through the best result it
has posted since inception. The year marked growth all around. Growth
in revenues by 17%. Growth in EBIDTA by 40% and growth in PAT by 97% to
Rs. 12.04 Cr. ROCE for Camlin improved from 16% last year to 21% in the
current year. We believe we are at an inflection like never before.
Camlin is all set to grow three fold in the next five years.
Camlins growth is directly linked with the growth in literacy and
education in India. The urgency to enhance literacy and education for
all is being felt now. Initiatives taken by the Government like the
Sarva Shiksha Abhiyan and the Right of Children to Free and
Compulsory Education Act, 2009 are steps in the right direction. From
our point of view, this is great news as high literacy means more
demand for our products. We have also observed that schools are not
alone in encouraging better quality of products. Parents understand the
need to buy better quality products for their children as well. In all,
the opportunity for Camlin products is at an inflection.
_ We touch your lives. Camlin has been a mentor to every child. If you
have children or while you were a child, you would have used a Camlin
product, and you definitely do so even now. The power of the Camlin
brand is enormous with strong consumer connectivity. Camlin has
aggressively built on the strong brand through new products, better
communication and wider reach. As the opportunity expands, Camlin is
all set to Camlinize it.
Touching more consumers
Camlin touches over 55 million households. The Company has been
extending this reach to more consumers every year. Camlin products are
today available across over 150,000 retail touch points. As India grows
and this growth travels from larger cities to smaller cities and class
C towns, Camlin is extending its reach. Its products are today reaching
these smaller towns and connecting with consumers there. This is a
whole new market that is waiting to explode. Camlin is also increasing
its interaction with schools. We expect to touch over 25,000 top
New products, better products Camlin has a strong R&D set up that is
constantly anticipating customer needs and working on creating new
products and improving existing products. The opportunity is
increasing. The reach is increasing. And we are adding new products to
make the most of the opportunity and the inflection.
Expanding manufacturing, enhancing capacity and modernising
Camlin has invested extensively over the last three years to modernise
and increase capacity by four times. And the capacities are going
on-stream at an opportune time when the focus on education is growing.
Manufacturing is critical to our business as it helps us get scale
which in turn helps us reduce our cost of production.
New business opportunity
We serve Indias education space. We have closely followed the
education opportunity in India. Within this, we feel there is a good
opportunity to grow the pre-school, space. Camlin has made a modest
beginning by starting our own pre-school called Alphakids in Andheri,
Mumbai. The response has been extremely encouraging. Consequently, we
will be opening 2 more pre-schools in 2010-2011 in Thane and Kharghar
respectively. Going forward, we intend to grow this business and create
another revenue stream for Camlin shareholders.
We are very excited about the next few years. The education and
literacy drive of the Government and the increase in per capita GDP in
India are creating a platform for a structural growth phase. We are
creating new products, more competitively. We are penetrating deeper
into India to smaller towns. We are expanding our reach and touching
more consumers every day. We are generating better cash flow for
further investment. We are in a virtuous cycle now.
We feel confident. And our confidence stems from the team we have built
that is passionate about the business we are in. Thank you for your
support in all our endeavours.
Chairman & Managing Director