STRONG FOUNDATION SUSTAINED GROWTH PROVEN LEADERSHIP
The Group Logo
As represented by the 21st Century Atlas
Atlas, the Titan
Atlas, bearer of the heavens is synonymous with vast,all encompassing
strength and is used to symbolise the Groups own collective strength.
It reflects the combined qualities of astute and dynamic management
while emphasising the Groups tenacity, consistency, reliability and
Enlightenment and Growth
The Sun, as a source of infinite energy and inspiration, is used here
in conjunction with the Atlas head to represent the vitality and
powerful presence of the Group - both in its industrial prowess and its
financial, technological and intellectual skills.
The Earth Segments
Each of the latitudes around the Titan represent various sections -
industrial, agricultural, financial and other activities of the Group.
As with the infinite variety of the world, so is the strength of the
Group, made up of its diverse activities.
The Groups global presence and vision is reflected in the entirety of
the Earths sphere.
The strength of the entire edifice depends upon the strength of the
foundation embedded in the bedrock, represented here by the Group Name.
The Resilience, Versatility and Stability Seen in its entirety, each of
the elements - Atlas, the Sun, the Earth divisions, the Globe and the
Base, together sum up a well conceptualised and balanced conglomerate.
Our Chairman Syt. B. K. Birla