The Directors have pleasure In presenting the Thirty Ninth Annual
Report of the Company together with the audited accounts for the year
ended 31st March 2004.
The key figures relating to financial performance of the Company for
the year 2003-2004 are given below:
(Rupees in Crores)
Particulars 2003-2004 2002-2003
Turnover 290.65 238.40
Operating Profit/(Loss) 5.13 2.79
Less: Interest 0.77 0.25
Less: Depreciation 3.60 3.75
Add/(Less): Prior period adjustments and 2.10 (-) 7.89
Profit/(Loss) before Tax 2.86 (-) 9.10
Add/Less: Deferred Tax (-) 1.51 2.40
Less: Provision for Income Tax 0.16 -
Less: Provision for Wealth Tax - (-) 0.01
Profit/(Loss) after Tax 1.19 (-) 6.70
Proposed Dividend - -
Equity Capital 67.52 67.52
Capital Employed 106.23 90.85
During the year under review, your Company has shown marked improvement
with the turnover reaching Rs 290.65 crores (previous year Rs 238.40
crores) reflecting an increase of 21.92%. After suffering losses during
the last four years, your Company could earn a net profit (before tax)
of Rs 2.86 crores for the years as against loss of Rs 9.10 crores in
previous year. To improve the presentation of the financial results,
the profit (before tax) have been considered after prior period
income/expenditure and extra-ordinary items and accordingly the
previous year's figures have also been recast resulting in loss (before
tax) of Rs 9.10 crores as against loss (before tax) of Rs 1.21 crores
shown in annual accounts for that year. The segment-wise performance
has also shown improvement over the previous year. The focus continues
on efficiency, cost control, consolidation and rationalisation of
manpower by redeployment and offering Voluntary Retirement Scheme to
The Company's paid up share capital as on 31st March 2004 has remained
at the previous year's level of Rs 67.52 crores.
Due to the Inadequate profits (after tax) for the year and also in view
of financial position of your Company, no dividend has been
The report on Corporate Governance as required by Clause 49 of the
Listing Agreement together with Auditor's Certificate regarding the
compliance of Code of Corporate Governance forms part of this Report
and placed at Annexure I. In regard to the observations of the
Auditors, suitable disclosures have been made in the Report. The
Management discussion and analysis on performance of the Corporation is
placed at Annexure II and also forms part of this report.
Network Of Service;
The present network of services of the Company consists of eight owned
Hotels, two Restaurants (including one Airport Restaurant), seven Joint
Venture Hotels (Including one hotel under construction), 12 Ashok
Travel & Transport Units, 1 Ashok Tourist Service Station, Duty Free
Shops at International Airports at 10 locations (including one Down
Town Tax Free Shop) and one Sound & Light Show. Your Company continues
to provide catering services at Western Court, Hyderabad House, Vigyan
Bhawan and Media Press Centre located in Shastri Bhawan, besides
managing a Hotel at Bharatpur, a Restaurant at Kosi and Sound & Light
Show at Ahmedabad owned by the Department of Tourism.
Ashok Group of Hotels
The Ashok Group of Hotels,now comprises of eight owned hotels viz.
Ashok Hotel, Hotel Samrat and Hotel Janpath at New Delhi and Hotels at
Mysore, Bhubaneswar, Patna, Jammu & Jaipur and six joint venture
hotels, 3 DoT properties and one Airport Restaurant at IGI Airport, New
Delhi managed by ITDC. During the year under review, the overall level
of occupancy of Ashok Group of hotels increased from 44% to 47%. The
turnover also increased to Rs 100.77 crores in 2003-2004 from Rs 91.48
crores in 2002-03.
Concentrated efforts were initiated to revive the post disinvestment
scenario and improve the performance, especially of Hotel Ashok, New
Delhi and LMPH, Mysore. Both these hotels have shown improved
performance In terms of turnover.as well as profitability.
The Ashok Group of hotels continue to play host to several prestigious
national and international events and conventions like UNFCC (COP-8)
Convention, Golden Jubilee Celebration of Indian Parliament,
Ophthalmology Congress, Petrotech - 2003, World Bamboo Conference,
World Buddhism Conclave, International Film Festival etc. With a view
to popularize Indian cuisine, Ashok Group of Hotels participated in
several food festivals abroad viz. Food Festival at Cyprus, Turkey and
Russia. Regional food festivals as well as Cultural events of Dance &
Music, Art & Cultural Shows etc were also organised in hotels in
collaboration with concerned agencies.
ITDC is operating six joint ventures hotels at Ranchi, Guwahati,
Itanagar, Pondicherry, Bhopal and Puri. Some of the joint ventures
have started showing profits as a result of aggressive corporate
Ashok International Trade
During the year 2003-2004, AIT Division adopted an approach towards
improving the image of its duty free shops. It Introduced the new look
shops at Mumbai and Delhi which lent an international look and feel and
improved the entire atmosphere of the duty free arcade. New Boutiques
were introduced after the path-breaking move of setting up of the
Perfume Boutiques at both the locations. A Cigar Boutique was launched
at IGI Airport, New Delhi. Handicraft Shop was renovated and upgraded.
The CCIE Shop was converted Into a Handicraft Boutique called
`Galleria' in collaboration with the TRIBES and COHAND Divisions of the
Ministry of Textile and Handicrafts.
With the imminent threat of private players coming as competitor in the
duty free trade, efforts are made to introduce boutiques,
new-look-shops, shops-in-shops, brand corners in order to enhance the
attraction of the shops.
The Division has gone into an exercise of gauging the popularity and
demand of various brands, rationalizing the approach towards purchase,
adjusting price levels. AITD also, In tandem with various suppliers,
introduced promotions, which tended to attract buyers through their
attractive offers. Further, to increase the awareness among the
travelling clientele, events such as Lucky Draws were organised in
Delhi and Mumbai in which Ford Ikon and Harley Davidson Bikes were
offered as prizes.
To further improve the' functioning of duty free shops,,
computerisation of the Supply Chain Management System has been put in
place at Headquarters and DFS, Delhi. Other computerisation programmers
are expected to be completed by the end of the next year.
AITD is also set to launch a Web Page which would introduce E-mart to
enable customers to buy products through Internet. It will help to
provide more information about our shops and products available and
also Increase turnover. AITD has been able to achieve turnover of
Rs.114.12 crores during 2003-2004 against Rs 94.61 crores in 2002-2003.
Ashok Travels &. Tours
During the year, ATT Division strengthened its core activities and also
undertook new activities. Appointment of Consolidators and purchase of
new cars have helped in increasing the airline ticketing and transport
ATT handled international/domestic groups from NIEPA, ICCR, Department
of Development of North-East, Institute of Applied Manpower Research
and Ministry of External Affairs.
Amongst the other notable activities undertaken are arrangements made
for catering 4000 delegates at Chandigarh and entire handling of The
Days of Russian Cultural Festival in India. Besides, event management
services were provided for various events such as Russian Festival, 9th
Indian Science Congress etc. To promote domestic tourism, various
packages viz. North East Packages, Kurukshetra Tours, Cool Mountain
Tours and Rail Package for Kerala were launched.
The turnover of the Division Increased from Rs 34.08 crores in
2002-2003 to Rs. 39.82 crores in 2003-2004.
After diversification of activities, the turnover of this Division
during the year 2003-2004 has increased from Rs 4.02 crores to Rs 14.75
crores. Amongst noteworthy achievements have been mounting of SEL shows
in record time at Kurukshetra and Somnath Temple. While SEL shows at
Kumbalgarh Fort and Chittorgarh Fort are nearing completion, others at
Haridwar, Hampi, SaAiath, Sabarmati, Udaigiri, Vivekanand Rock Memorial
etc. are in the pipeline. The Division continues to produce various
promotional print materials for DoT, State Governments and PSUs etc. It
has also been associated with advertising campaign as part of the DoT's
campaign for creating brand Incredible India. The ITDC Stall put up
at the ITTM-2003 at New Delhi has won the award for group
The Division has successfully completed production of North-East CD
Body, Mind & Soul CD and Himalayan CD. Trial runs have started for the
newly opened restaurant `Dawat Khana' at Red Fort, Delhi, The Division
also developed Cultural-cum-Information Centre at Qila Rai Pithoragarh,
New Delhi and Taj Mahal, Agra. The illumination of Qutab Minar, Delhi
has also been taken up.
Ashok Reservation & Marketing Services
The major thrust of the Division is on Event Management. Major
Conferences handled during the year include Pravasi Bharatiya Diwas,
Dialogue among Civilisation, Climate Technology Bazar, Education for
all and International Conclave on Budddhism and Spiritual Tourism.
Other events handled during the year include Silk Air charter and other
tourist groups on the Buddhist Sector. This Division has also designed
and set up a booth for NHAI in the Uttaranchal International Trade Fair
The Division continued to market the Handy Audio Reach Kit (HARK)
solution of NIIT to various State Governments. The Division undertook
projects at Mahabodhi Temple Complex (Bodhgaya) and Channakeshava
The Division participated in NATAS Travel Fair and Relics of Buddha
Exhibition at Singapore. To ensure direct interaction with Tour
Operators and Travel Agents, the Division also participated in TAAI
Convention at Malaysia and IATO Convention at Hyderabad. These
participations facilitated to have Interaction with people from all
over India and abroad.
Engineering Consultancy Projects
With the encouraging responses received from various State Governments,
the Company has been able to get several tourism development projects
for execution. The Government of Jharkhand has associated with ITDC for
development of tourism destinations, circuit tourism, rural tourism,
Aero Sports Event at Ranchi and development of Parasnath, Madhuban,
Dimna and Urwan. Other major projects include the works at Rai Quila
Pithora and development of tourism master plan for Patal Bubaneshwar
awarded by the Archaeological Survey of India, deposit work for IITTM,
Gwalior, preparation of Feasibility Reports for (i) Bhimbandh Munger
and Valmiki Nagar for the Department of Tourism, Bihar and (ii)
Heritage Village for the Department of Tourism, Government of Punjab.
The Ministry of Tourism have also allotted some more works at Pushkar,
Somnath, Kanya Kumari, Arunachal Pradesh, Delhi and Jharkhand. Steps
have been initiated to mobilize the work at site and at some locations
the works have already started whereas some works assigned by ASI at
Nizamuddin and at Red Fort, Delhi were completed. Further, consultancy
works assigned by Government of Meghalaya, Government of Punjab,
Government of Uttranchal, Government of Bihar and Government of
Jharkhand have also been completed.
In total, projects worth Rs 90.00 crores have been assigned to this
The Annual Plan for 2003-04 envisaged on outlay of Rs 4.50 crores. The
emphasis in the plan was on renovation/upgradation of existing
hotels/units, up-keep of Duty Free Shops, undertaking joint venture
projects in collaboration with State Governments, playing
pioneer/developmental role and venturing into new business activities.
But due to fund constraints, the plan expenditure during 2003-04 was
only Rs 1.64 crores against the plan outlay of Rs 4.50 crores.
The Annual Capital Plan for the year 2004-05 has been formulated,
envisaging an outlay of Rs 4.00 crores. The emphasis in the plan has
been on renovation of existing hotels and Duty Free Shops, purchase of
vehicles, training aids and computer hardware/software and venturing
into new business activities.
The Annual Accounts for 2003-04 in respect of the seven subsidiary
Companies viz. (i) Ranchi Ashok Bihar Hotel Corporation Ltd; (ii)
Utkal Ashok Hotel Corporation Ltd; (iii) Donyl Polo Ashok Hotel
Corporation Ltd; (iv) Assam Ashok Hotel Corporation Ltd; (v) MP Ashok
Hotel Corporation Ltd; (vi) Pondicherry Ashok Hotel Corporation Ltd.
and (vii) Punjab Ashok Hotel Company Ltd. are under finalisation/audit.
The Department of Company Affairs have granted exemption under Section
212(8) of the Companies Act, 1956 from annexing the annual accounts of
the subsidiary companies. The audited accounts of the Subsidiary
Companies for the year 2003-04 will be circulated as soon as these, are
Ashok Institute of Hospitality & Tourism Management
The Ashok Institute of Hospitality & Tourism Management (AIH&TM) is
playing a pivotal role in the overall development of its precious
resource - manpower. AIH&TM, as a separate Strategic Business Unit
(SBU), caters to the educational needs In the areas of tourism and
hospitality. The ISO 9001-2000 certification is an ample testimony of
the efforts to maintaining leadership in training and hospitality
related services which has been backed by highly qualified team of
professionals with excellent training facilities.
On its initiative, AIH&TM has conducted 18 months craft/certificate
courses in the field of culinary art. During the year 2003-2004, 16
training programmes were conducted covering 358 employees. Besides, 11
programmes were conducted for outside agencies covering 239
participants. 32 employees were nominated for professional courses in
India conducted by reputed organisations. Besides, 35 Management
Trainees and 154 Apprentices were also undergoing training.
Under an MOU signed with Kurukshetra University, Haryana, 63 students
are enrolled in recently started 4-Year Bachelors Degree Programme in
International Hospitality Business Management Course. As per the
existing arrangement made with Air Hostess Academy (AHA), every month,
students are being given practical inputs in the areas of hospitality
operations. Further, as part of collaboration with AMITY,
Post-Graduate Diploma Courses are offered in Hospitality & Tourism
AIH&TM conducted `Capacity Building Training Programmes' for the
immigration officials/pre-paid taxi drivers/Delhi Traffic Police at IGI
Airport on behalf of Ministry of Tourism. It also proposes to
undertake training of the staff working In the President House, New
The Institute plans to undertake construction of a new building for the
students who intend to undergo BIHBM Course. It is also planned to
start MBA in Hospitality in association with Oxford Business College,
UK and Diploma in Travel & Tourism Management in association with World
The Manpower Development Centre handled the annual Sindhu Darshan
Festival at Leh and commissioning of India Pavilion at World Travel
Mart 2003 at London and ITB Berlin 2004.
The Institute earned a net profit of Rs 8.76 lakhs during the year
2003-2004 against net loss of Rs 6.21 lakhs in 2002-2003.
Human Resource Management
With a view to rationalising manpower, VRS was introduced and as a
result, 274 employees opted for VRS. The total number of employees in
the Corporation decreased from 3498 as on 31st March 2003 to 3125 as on
31st March 2004. Of these, 903 employees belong to Scheduled Castes
(SC), 66 Employees belong to Scheduled Tribes (ST) and 95 employees to
other Backward Classes (OBC): No recruitment took place during the year
2003-2004. 20 employee's were promoted during the year, out of which 2
employees belong to SC and one to OBC. Further, there are 367, women
employees working in ITDC as on 31st March 2004 constituting 11,74% of
the total workforce of the Corporation. Of these, 52 are at executive
level and 315 at non-executive level.
The overall industrial relations situation in the Company continued to
be cordial and good. There was no loss of man-days during the year.
Particulars of Employees
There was no employee who received remuneration in excess of the limits
prescribed under Section 217(2A) of the Companies Act 1956 read with
the Companies (Particulars of Employees) Rules, 1975, as amended from
time to time.
Implementation of Official Language Policy
During the year, your Company continued its efforts to promote the use
of Hindi in official work of the Corporation. The thrust was on
motivating and training the employees to use Hindi in day to day work.
To sum up, the efforts made In this regard include (i) nominating the
employees'for training in Hindi typing/stenography; (ii) organising
Hindi competitions and quiz programmes during Hindi month celebrations
in order to create an environment conducive for promotion of Hindi
(iii) organising Hindi workshops for imparting training in noting and
drafting in Hindi; and (iv) granting cash incentives to employees on
doing prescribed quantum of work in Hindi.
Conservation of Energy & Technology Absorption
Efforts are continued to be made to reduce the consumption of LPG, LDO
& USD and Electricity. Use of CNG for production in kitchen at Ashok
and Samrat Hotels is on way and shall be operational during the next
Since your Company's operations do not involve technology absorption,
the particulars as per the Companies (Disclosure of Particulars in the
Report of the Board of Directors) Rules, 1988 regarding technology
absorption, are not applicable.
Foreign Exchange Earnings & Outgo
The direct foreign exchange earnings during 2003-2004 were Rs.122.00
crores as against Rs.101.00 crores in the previous year. The outgo of
foreign exchange during the year was Rs.61.25 crores as against
Rs.45.90 crores in 2002-2003.
Continuing with our efforts to promote business in the international
markets and more important, to project our brand Ashok, 19 officials
were sent on foreign tours during the year at a cost .of Rs. 20.16
lakhs. In the backdrop of Incredible India campaign unleashed, our
efforts made have started showing positive results and evinced renewed
Interest In the general perception of our products and services.
Board of Directors
During the year, seven (7) Board Meetings were held to transact the
business of the Company. After the last Annual General Meeting, the
following changes occurred in the Board of Directors:
Dr AG Agarwal, Director (Finance) on completion of his tenure, revetted
to Central Electronics Ltd with effect from 8th May 2004. Shri Binod
Kumar, who was appointed as part-time Government Director w.e.f. 29th
July 2004 ceased to be a Director w.e.f. 1st October 2004. S/Shri Atul
Chaturvedi, Director (AC) and Manoj Sethi, Financial Controller,
Department of Tourism have been appointed as part-time Government
Directors w.e.f. 1st October 2004.
Pursuant to Section 256 of the Companies Act, 1956, Shri Atul
Chaturvedi, Director, retires by rotation at the AGM and being
eligible, offers himself for re-appointment.
Directors' Responsibility Statement
Pursuant to the requirement under Section 217(2AA) of the Companies Act
1956, with respect of Directors' Responsibility Statement, it is hereby
(i) That in the preparation of the accounts for the financial year
ended 31st March 2004, the applicable accounting standards have been
followed along with proper explanation relating to material departures;
(ii) that the Directors have selected such accounting policies and
applied them consistently and made judgements and estimates that were
reasonable and prudent so as to give a true and fair view of the state
of affairs of the Company at the end of the financial year and of the
profit of the Company (after prior period income/expenditure for the
year under review;
(iii) That the Directors have taken proper and sufficient care for the
maintenance adequate accounting records in accordance with the
provisions of the Companies Act, 1956 for safeguarding the assets of
the Company and preventing and detecting fraud and other
(iv) That the Directors have prepared the accounts for the financial
year ended 31st March 2004 on a `going concern' basis.
Auditors and Auditors' Report
The Comptroller and Auditor General of India have appointed M/s
Hingorani M & Co., Chartered Accountants as Statutory Auditors of the
Company as also various Branch Auditors for the year 2003-2004 under
Section 619(2) of the Companies Act, 1956. Management replies to
observations of the Statutory Auditors on the Accounts for 2003-2004
are given in Annexure III & IV.
Internal control system
The Company continues to update and strengthen systems on an on-going
basis. Regular audit by Internal Audit teams is conducted to ensure
effective functioning of internal controls relating to different
operational areas. The findings are reported to the top management on
The Directors express their appreciation for the sincere and devoted
service rendered by the employees at all levels. Your Directors also
wish to acknowledge the continued support and guidance received from
the various Departments of the Government of India more particularly
from the Ministry of Tourism and Culture.
Fur and on behalf of the Board of Directors
Place: New Delhi (Amitabh Kant)
Date : 28.12.2004 Chairman & Managing Director