It gives me immense pleasure to share the success of Chaman Lal Setia
Exports Ltd with everyone. The year saw realisation of our true
potential and optimisation of our productive capacity by achieving all
time high sales of 95 crores.. The Company has milling and processing
capacity of more than 50000 MT of Raw and Parboiled Basmati Rice. We
are in the process of further enhancing our production capacity by
replacing our existing machines with state of art imported units.
Essentially a water driven crop Rice is the staple diet of 60% of
humans globally. India is the 2 largest producer in Rice, next to
China and they jointly account for 56% of worlds production. Reports
suggest that export of Rice from India is expected to be of the order
of 4 million Tons per year. Basmati Development Fund (BFD) created
under the chairmanship of APEDA chairperson, nodal authority for
Basmati rice export under ministry of commerce, is expected to create
conducive environment for Indian exports growth. It has taken Shahrukh
Khan (Actor) as brand Ambassador for Indian Basmati Rice promotion in
Gulf & Middel East countries. An amount of about rs. 10 crore has been
earmarked out of BDF funds. The decision in principle has been taken to
promote Basmati in Europe too. Anticipating success in Gulf region. I
see a great potential for the Rice industry and particularly for Chaman
Lal Setia Exports Ltd. With these thoughts in mind we plan aggressive
marketing of our premium brand, Maharani.
Globally India shares the monopoly in Basmati Rice demand with
Pakistan. However with the introduction of PUSA 1121 variety under
Basmati Development programme, stated among the longest rice in the
world, the export demand from India is expected to touch new high, esp
in Iran and other parts of world.
Keeping pace with the global needs and demands Chaman Lal Setia Exports
Ltd is a step ahead & has developed rice variety keeping in mind the
needs of rice loving diabetic customers The rice suitable for
Needless to say, The demand today is of quality at global standards.
Nothing but the best will survive. Being an ISO 90012000 & HACCP
certified Company, I can visualize tremendous growth potential of
Chaman Lal Setia Exports Ltd. During the year our old customers have
been supportive and their feedbacks have been the basis of our
strengthening and expansion plans. With support of our employees and
promoters we are moving ahead with our slogan We Care for Each Grain.
CHAMAN LAL SETIA