It gives me immense joy to share with you the details of the year that has gone by. By all standards, it was one of the best years for your company. We recorded our highest ever sales & profits, completed the capacity expansion program in just 11 months and took the annual capacity of the plant to Rs.300 cr.
India is one of the youngest nation in the world with a very large millennial population. This group has high disposable income and yearning for good and fashionable products. Our single minded focus is on creating exciting brands in home textiles and fashion business for these young customers.
In home textiles our brand Bella Casa is doing extremely well and has crossed a sale of Rs.l 00 cr. I am sure that this challenger brand of ours is soon going to attain leadership position in its segment. To this end, we have roped in one of the most glamours& fashionable celebrity Jacqueline Fernandez to be the face of our brand for next two years. This has given a huge impetus to the sales and distribution. The products are available in 1000 retail stores across India. Our target is to reach 5000 outlets in next 2 years.
We have also entered into a co-branding exercise with 3 very exciting brands: Disney, Marvel & Hallmark Design Collection (all 3 from USA). These brands add a lot of premium to Bella Casa.
I am sure that this will lead to higher sales and better margins for us in next few quarters.
In fashion business, we are doing brisk business with modern trade. Our brands Indigo & Nayak in this space are another challenger brands which are generating good sales. I will have more details to share with you on this front in my next letter.
With capacity expansion & other initiatives already completed, I am sure that your company is going to see wonderful years of sales and profit growth.
I am thankful to you for your trust and assure you that a team of young, hardworking and ambitious professionals is working tirelessly to take your company to new heights!
Harish Kumar Gupta
Chairman & Whole-Time Director