Steel is the most fundamental and core building block for world
industry. It is used in almost every industrial process whether as a
raw material resource or as a finished product and in most of these
processes, there is no substitute for it. Deploying a process that has
been perfected over the past 1 50 years or so, most global
manufacturers today continue to create new varieties of steel for new
applications and work to refine the manufacturing process in order to
reduce energy consumption and CO2 emissions. Though each region and
nation has its own producers, today steel is a globally-traded product
with many nations both importing and exporting large quantities of
different types of steel.
The global economic slowdown and the tightening monetary policy in
India towards curbing inflation has led to a fall in industrial
production and consequently dampened steel demand and hurt realisation
rates. However the long-term outlook for steel continues to remain
bright and optimistic.
At AMPL, our solid business strategy, focus on downstream assets,
operational excellence and robust marketing insights enabled us to
report good performance in 2011-12.
When we commenced operations, most thought that we were just another
small player that would soon be trampled by competition. This was
strong motivation for us as we built an enterprise that would not be
swayed by short-term challenges but would stand tall even in the face
of the worst crises. So this is what we did :
- Established 16.5 MW WHRB (waste heat recovery boiler) and 29 MW
AFBC (atmospheric fluidized bed combustion) captive power plants that
optimised energy costs, made us self-reliant for our power needs and
reduced dependence on state power grid.
- Installing pelletisation facilities, that enables us to extensively
utilise iron ore fines, a precious national resource that is generally
exported, for DRI operations and hence optimise raw material costs and
circumvent dependence on iron ore lumps.
- Focused on understanding technical knowhow, and leverage this
insight into making informed sales, thereby strengthening customer
- Located our manufacturing facility close to the coal belt of
Raniganj(West Bengal) and proximate to ports, railway lines and
arterial highways, thereby assuring cost-effective consistent supplies
on the one hand and speedy end products delivery on the other.
- Generated robust demand of our Ankit brand of TMT bars that enable
us to fetch a premium over competitor products.
- Embarked upon the creation of several value-added downstream
facilities comprising enhancement of wire rod mill capacity (from
1,00,000 to 1,80,000 TPA), a 30 TPD sponge iron plant, railway siding,
AOD convertor and RM pre-heater .
I would express my gratitude to our diverse stakeholders, our
customers, vendors, bankers, all the staff members and the Board of
Directors for their continued support, enthusiasm and guidance.
I look forward to your continuing patronage and trust in our mission.
Suresh Kumar Patni