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You are Here : Cost cuts, media inflation must to guard margins: HT Media

Monday, 01:11

Media companies do not have a choice but to pass on part of the increase in input costs to the advertising sector and part of it to consumers, that is the readers. HT Media believes continued focus on cost productivity, expense control and then some amount of media inflation will have to be pursued as a strategy if margins are to be protected.
OCT 01, 2016
02:35 PM

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