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You are Here : Cinthol to position itself as a premium youth brand

Friday, 11:29

Godrej Consumer Products has revamped its flagship personal care brand Cinthol. The 60-year old mass-market soap will now be positioned as a premium, youth brand without its traditional masculine image, reports Animesh Das of CNBC-TV18.
MAY 27, 2017
05:45 PM

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