Ordering your favourite meal is now a click away
Oct 23 2012, 19:42 | By Moneycontrol.com
Storing and flipping though a stack of menu leaflets and calling multiple phone numbers to place a single order has often been a sore point for those who regularly prefer takeaways. To address the need of this rapidly growing, yet, complex market, Foodpanda has created first of its kind online platform that provides customer the ease of choosing and ordering food from a variety of restaurants and cuisines within a given area and place their orders almost instantly.
FoodPanda, a Rocket Internet Incubatee, is an innovative platform that helps customer to seamlessly select their prefered choice of cuisine from a selection of over 500 restaurant in Delhi, National Capital Region and Mumbai.
Founded by two new generation entrepreneurs - Akhilesh Bali and Amit Kohli; FoodPanda aims to emanate a young and fresh look to cater to a fast paced urban culture.
"The idea was to create a platform where the consumer could order their favourite meal instantenously without any hassles. Rather than frisking through numerous restaurants and repeating the process of providing contact details at each of them, the users can now place their order online or call a central delivery number, and the restaurant delivers the food fast, hot, and quick" says Amit Kohli Akhilesh Bali, co-founder states, "With hectic lifestyle taking the leisure out of dining at restaurant premises, food delivery has become a critical aspect for restaurant owners. Also, given the increase in accessibility of internet, it is a known phenomena that users have been spending significant time online. Keeping all these points in mind we understood that it would be a worthy bet to bring food and e-commerce together."
"The portal not only gives users an opportunity to order food but also avail attractive deals from their preferred restaurant. We want to leverage on the increasing influence of social media and online platforms and definitely expect substantial increase in customer numbers from our cooperation with channel partners", adds Akhilesh Bali Having commenced their operations earlier this year, FoodPanda is all set to aggresively scale up their portfolio to cover top 10 cities in India in the next 3 months. "Foodpanda's near term goal is to beome the largest food ordering platform in India with largest reach and presence in each of the top 10 cities in India," adds Amit Kohli. The company has also launched a mobile application to reach out to the customers on the go.
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