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Vu Technologies: Success story of a young entrepreneur

Jul 06 2012, 13:10   |   By CNBC-TV18

The Mercedes Benz Inspired Series on CNBC-TV18 takes a look at the lives of successful personalities of generation now. Today we look into the life of someone who learnt the work at her father's firm before starting out her own luxury electronics company called Vu Technologies. Devita Saraf, founder of Vu Technologies talks about work, play and style in an interview with CNBC-TV18.

At the young age of 24, Devita started Vu Technologies, a company that aims at bringing luxury and technology to the Indian consumers. Combining opulence and innovation, Vu Technologies is now finding its way into homes around the country.

Below is the edited transcript of his interview with CNBC-TV18. Also watch the accompanying video.

Q: Before talking about work, we will drive into your personal life for a bit? Did you grow up here?

A: Yes, I did grow up in South Bombay. Not in this house, but I did grow up here.

Q: Any memorable moments in your adolescent years you would like to tell me about?

A: A lot of them. I have been blessed with a very nice wonderful family and a great childhood. Since I am the younger one, I was always the more mischievous one. I was always the one who was allowed to try more things and do more things. I think that just shaped me up as a person and made someone more entrepreneurial from the time I grew up. It was just a fantastic setting that I grew up in.

Q: Did you always know you wanted to be an entrepreneur? Was there like a defining moment when you were growing up?

A: Actually, I always knew that I wanted to be in business. I think from the time I was very small my mother used to take my older brother and me to my father's press conferences, product launches and office openings. From that young age, I always knew that I wanted to join the business eventually.
Somewhere along the line, I felt that there was something I would like to start on my own. That opportunity came when I was 24 and I started Vu. But, I think my studies in the US and growing up helped me. I didn't even focus on my studies when I was in India because I knew that I would grow up and sell computers, so why should I study chemistry?

Q: What's a typical conversation we might overhear at a family dinner with you guys?

A: It's an interesting conversation. Obviously, I am the one who talks most. But, when I was growing up, it used to be my father and grandfather who used to talk business on the dinner table and they would make it seem so much fun and didn't make it seem like work. It was like work was their passion, it was lot of fun.

The discussion used to vary from politics to technology to trends in the world etc. That was really an inspiration for my brother and I growing up, which is why I felt that this is the conversation that I want to have when I become a businesswoman. Of course, my dad made it look very easy because when I entered work, I realized it's very tough and very hard to come home in a good mood everyday.

For complete show watch the accompanying videos.


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  •  Guest |   Jul 23 2012,06:45

    Mr. Guest - You are in many ways taking away what this girl has achieved - each of us are born with our set of uncontrolled circumstances, situations and challenges. Mind you - just because one happens to have a business background does not mean they have it easy - rather at times the expectations of people that surround you can make the journey all the more overwhelming - not everyone can live up to it. Why does every success story have to be a rags to riches story - why can`t we look at the better side and take inspiration from whatever positive every entrepreneur creates in this country and in the world of business. Shake off the envious feelings within and appreciate life - its never fair to anyone - and yet its in our hands how to balance life

  •  Guest |   Jul 07 2012,03:43

    Q: Any memorable moments in your adolescent years you would like to tell me about? A: A lot of them. Pity she couldn`t name one.

  •  Guest |   Jul 07 2012,03:42

    Ah, I wish my daddy had lots of money to seed my company so i too could start it. Let`s be honest, let`s not fawn over the fact that she was 24. If she did`t have personal wealth to back this (I`m hoping zenith isn`t seeding this, related party transaction anyone?) at 24, we wouldn`t be talking about her/the company today. I don`t want to take away in any way from any success she might have had running the company, but for the love of god, at least put the genesis of the company in context.

  •  MMB Messenger |   Jul 03 2012,04:33

    Have you heard of Vu Technologies?