Sep 27 2012, 19:43 | By Entrepreneur
Players Inc: Sanjay Rao and Sandeep Kannambadi
By Shruti Chakraborty
Rao, 35, set up Sportingmindz in 2006 with Sandeep Kannambadi, 37, and former India cricketer Vijay R Bharadwaj, 37. Prior to starting Sportingmindz, Rao and Kannambadi were working at Wipro, while Kannambadi and Bharadwaj are childhood friends.
Amongst the services it offers are sports analysis and a platform to connect sports persons to coaches around the world by using the cloud. Some of the teams it works with include the Royal Challengers Bangalore, Kings IX Punjab, and the Karnataka State Cricket Association, says Rao, now CEO at Sportingmindz.
Sportingmindz has various products like 22yardz, a cricket match analysis software, SKRUTiN, a motion analysis software, which can be used to scrutinize the technique and biomechanics of a player in various sports such as cricket, tennis and golf, and DRAGflik, a hockey match analysis software.
With these and a few other products analyzing table tennis, tennis and football, the company works towards improving the sporting abilities a team possesses, Rao tells us.
He explains that while these products facilitate technique and match analysis, there is also a database of the style and key traits of many sportspersons that one can refer to so as to strategize before a match. In all, Sportingmindz has collected cricket data and videos of over six terabytes.
The tech edge
For the tech and software development, the company partnered with the Microsoft BizSpark program in 2008, a global program that helps software startups succeed by giving them access to software development tools, connecting them with key industry players, and providing marketing visibility.
K Rajinish Menon, Director, ISV & Cloud Strategy at Microsoft BizSpark said Sportingmindz is building the requisite tool sets & skill sets for sports associations; thereby ultimately helping the sportsmen and associations give their very best.
Touching the grassroots
With its panel of experts, the company has a revenue sharing model in place. The panel of experts gets about 15-25 percent of the revenue.
The company currently works with a team of 25 people of which two are based in South Africa.
In India, they are working with 20 schools till date. "We work on games like table tennis, hockey, football, badminton, lawn tennis, cricket and golf," Rao shares. Young sportspersons in India don't get access to coaching of international standards in the country for many sports, he says.
This impacts India's performance in sports at the international level negatively, and is something Rao wants to change quickly.
The run ahead
Rao reveals that Sportingmindz's products are made available to customers on a subscription model.
"The IPL teams and cricket teams are charged for a year or for a season. The annual contract with an IPL team costs the teams between Rs. 15-25 lakh. The school students are charged
Rao says that the company is looking to expand to international markets for its next stage of growth.
He adds that it has already begun working with schools in the UK and the US last month where it charges $2,000 per school.
"We know that being based on the cloud reduces the need to be physically present in any of the places that our customers are located," says Rao about the tech edge that can help them expand significantly both in geography and speed.
With such a wide reach, the world indeed seems to be an oyster for the team at Sportingmindz.
© Entrepreneur India August 2012
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