Jupiter Infomedia, a web infomedia company with online publications on business, encyclopedia and yellowpages, will list its equity shares on BSE SME platform on August 16, 2012.

The issue price is at Rs 20 a share and the Rs 4.08 crore IPO was opened for subscription July 30-August 1.

Company develops various informative online publications/verticals in house. Jupiter aims to develop an online information library that would provide in-depth information to its visitors on various topics.

At present, it has three online publications that include an online business directory (B2B portal operating through the website - www.JimTrade.com), an Encyclopedia on India (www.IndiaNetzone.com) and an online yellowpages directory (www.jimyellowpages.com).

Jupiter Infomedia intends to use issue proceeds for purchasing and setting up of offices in Mumbai and Kolkata; renting offices in Ahmedabad, Chennai and Delhi; and initial operating expenses for the marketing/branch office (first three months).