Bharat Bhagnani, Abhishek Raghunath/Forbes India

Although the average cost of idols has gone up, Sale of idols this year has seen a sharper

Ganesh Chaturthi marks the beginning of a long season of celebrations. And this year seems to have begun on a buoyant note.

Sale of idols this year has seen a sharper rise when compared to the past few years. The sale of large idols - more than 6 feet high - is up by 16 percent. Last year had seen an increase of 5 percent, while in the year before it had increased by 10 percent.

And although the average cost of idols has gone up - because of more expensive raw materials - it has not deterred neighbourhood organisations from celebrations.

The price of various raw materials - like plaster of paris and paint - has increased by 8 to 10 percent, pushing up the price of idols by 10 to 15 percent.

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