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Rain gear's not selling this monsoon

Aug 03 2012, 17:55   |   By Forbes India

Nilofer D'Souza/Forbed India

It's not raining sales for rain gear

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 Instead of singing in the rain and enjoying the monsoon, businessmen who run stores for rain gear have been hit the most by delayed rains.

Usually 80-90% of sales for rain gear are done by June. It is July, and the country is yet to bear the brunt of the monsoon. This has resulted in a dip in sales between 35-50%.

While smaller retailers have been hit the most, others are contemplating placing other products in their stores to make up for their lost income.

 

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