Nilofer D'Souza/Forbed India
It's not raining sales for rain gear
Instead of singing in the rain and enjoying the monsoon, businessmen who run stores for rain gear have been hit the most by delayed rains.
Usually 80-90% of sales for rain gear are done by June. It is July, and the country is yet to bear the brunt of the monsoon. This has resulted in a dip in sales between 35-50%.
While smaller retailers have been hit the most, others are contemplating placing other products in their stores to make up for their lost income.
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