Vodafone 'Drive into the Big League' is back with a bang!
Jul 27 2012, 14:27 | By SME Mentor
In true Terminator style, the Vodafone "Drive into the Big League [DitBL]" is back, rocking the SMEs world.
What's so special about the DitBL?
This is a once in a lifetime opportunity. If you have followed the DitBL Season 1 you will know what a golden opportunity this is.
A chance to get your brand noticed, put your name out there, be a part of an event that everyone is tuned into. You could get your logo displayed on the Vodafone McLaren Mercedes cars in the biggest motor racing event in Delhi this October [between 26th and 28th]
Motor car racing is a sport that attracts enthusiasts from various corners of the world. People who enjoy cars, racing and speed make it a point to be present at the event. Apart from these, there are millions who catch the action from the comfort of their living room or office conference rooms.
Small and Medium enterprises (SMEs) get the opportunity to promote their brand, reach out to people across the globe and push their business forward. Vodafone's DitBL 2011 was a runaway success with over 80,000 entries flowing in of which only one SME got lucky!
What better platform than such a racing event to gain visibility? A perfect opportunity to budding SMEs to boost their brand, attract prospective customers and be seen as the winner!
Who can participate?
Are you a Small or medium enterprise owner?
If you answered "Yes" to all of the above, what are you waiting for? Register by August 20, 2012 and grab the opportunity to get your company zooming ahead.
How does DitBL work?
All you do is submit your registration and wait for the show to begin. Adding a twist to the selection process, it is in a Business Reality show format this year. You could be among the 100 SMEs that get shortlisted, from which 21 will be chosen. Your business could be among the select few who get to stand on the podium and show off the brand proudly.
Across the 45 days, qualifying rounds will be conducted in 10 prominent SME industry locations- Kolkata, Delhi, Coimbatore, Pune, Lucknow, Ahmedabad, Bhubaneswar, Chandigarh, Vishakhapatnam and Mangalore.
100 SMEs with a key focus on technology to drive their business will be invited from the venues to participate in the Business reality show. This will be telecast between September and October 2012. This is an 8-part series hosted by an expert jury. The participants will be evaluated across parameters including case studies, business ideas and how they work their way around challenges posed.
Finally, two winners from each of the venues will be chosen to be a part of the Grand Finale in Delhi. The event is slated very close to the Indian Grand Prix dates.
Wild card entry...
Here is the twist in the tale. Taking it a step further, a campaign will run across Social Media platforms from August 1st to September 15th. SMEs can register there as well, and among them 3 lucky enterprises will be chosen. What happens then?
The chosen 3 will make an elevator pitch; which means they have to create a video to help raise funds. The pitch is made to the Vodafone McLaren Mercedes panel on how technology has helped enhance productivity and grow their business - a wonderful platform to not just promote the brand, but to earn much needed funds.
What is the DitBL process?
There will be a total of 21 participants shortlisted for a Business Reality show, which will consist of 20 winners from the qualifying rounds and the wild card winner from the online contest. They will then debate on the Business Reality show, which will be telecast on a leading business channel all through September/October 2012 for the coveted prize. It will be an 8-part reality television series, and the final winner will be selected by an expert jury who will evaluate the finalists providing them with real situations that each of their businesses could face and how they would work around those situations.
How to grab that one spot?
Visit vodafone.in/bigleague to get started. Fill out the form, provide the required information, and sit back for the results. A representative from DitBL campaign will get in touch with you to confirm your participation.
Make sure to send in your applications by August 20, 2012.
Post Your Comment
Recent Comments (2)
May 20 2013, 21:04
May 20 2013, 20:41