Annu Grover, Founder of Nurturing Green Retail Pvt Ltd.
What does your company do?
Nurturing Green Retail Pvt Ltd is into Green Gifting & Green Decor via Gift a Plant.
Founded in: 2009
You are an entrepreneur because....?
The idea to create value in something always fascinated me to do different things. I never saw myself working in a 9-5 job and couldn't work under anyone. Plus I am from a business family and through out my childhood saw the pros & cons of an entrepreneur.
I chose this because Mother Earth was always close to my heart & looking at the depleting resources & wastages, I always wanted to develop a business which was capable of changing mindsets. I strongly believed that gifting a Plant is far better than giving monotonous gift
Your most critical moment while starting out?
When I decided to come back to India leaving a cushy job and instead of joining my dad's business decided to start something as new as this.
The emotional void and the initial starting up challenges took a toll on me and was a big challenge.
Did you Goof up?
One of the errors which I made was to start the business without much planning the future working capital. I didn't plan for min 6 months of outside sustainability before venturing into NG.
Choose a job you love and you will never have to work for the rest of your life.
What did I learn??
Never give up. Today when I connect the dots backward I can say whenever I thought of giving up, I was very close to the finish point.
Follow your passion. Do something you love else you will be force to do something that someone else loved.
Be a leader and not a boss. You have to work with your team to achieve the goal and it's only possible when your team admires and respect's you.
Comments on your journey...
Last 2 years have been the most exciting time of my life. Every day is a challenge and an opportunity to explore. Whatever I learnt in past 24 years is equivalent to last 2 years of entrepreneurial journey.
Annu Grover: aged 26 has done his MBA from Bimtech in Marketing & Retail. After which he went to do a 'Global Business Program' in Strategic Management from Austria. He has been a Management Consultant for a small period of time.
He has won several accolades in Startup & Green space like ET-Power of Ideas 2010, Echoing Green & HT- Brightest Young Climate Leader 2010 award. He speaks at various forums & also loves to interact with young people & new ideas.