49% of your online followers in India are connected by

Did you know that 49% of your online followers in India are connected by answering emails.

According to a survey conducted by IPSOS, a market research company, when you send a message or an email to a family member, friend or a business colleague, you expect a response. If you don’t get one, you can always send out a “Did you get my message email?”

When people send a message to a brand, whether they actually expect a response from the brand or are delighted by the surprise of one, 49% of online brand followers in India say that email responses help them stay connected to the brand. Marketers, get the message?

About Ipsos:                                                                              
Ipsos is the world's third largest market research company. With a presence in 84 countries, Ipsos delivers insightful expertise across six research specializations: advertising, customer loyalty, marketing, media, public affairs research, and survey management.
www.ipsos.com to learn more about Ipsos' offerings and capabilities.

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