May 20, 2011, 11.12 AM IST

Wal-Mart eager on tablets, expands wireless focus

Wal-Mart Stores Inc is starting to devote less space to electronics at US stores, but is definitely not walking away from any parts of the business, an executive said on Thursday.

Source: Reuters
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Wal-Mart eager on tablets, expands wireless focus
Wal-Mart Stores Inc is starting to devote less space to electronics at US stores, but is definitely not walking away from any parts of the business, an executive said on Thursday.


Some of the customer space in areas such as electronics is being eliminated to make room for items that Walmart is bringing back after a streamlined look and assortment failed to resonate with shoppers. Even as the space for electronics diminishes, Wal-Mart is doubling up on wireless sections at the front of its stores after good early results.


"We're not cutting our assortment," said Gary Severson, senior vice president of entertainment at Walmart US.


Tablets such as iPads are selling well, with demand exceeding supply, he said.


"We're very bullish on the growth that's going to happen there for the whole category," Severson said of tablets.


Walmart will add wireless sections at the front of another 150 to 200 U.S. stores by around September, he said. It currently has 200 of the spots.


Walmart sells phones from carriers including AT&T, Sprint Nextel, T-Mobile and Verizon.


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