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Jan 11, 2013, 09.53 PM IST | Source: PTI

Kerala Travel Mart ties up with Biennale

Kerala Travel Mart ties up with Biennale

Kochi, Jan 11 (PTI) Two frontline biennial events in Kerala are joining hands, giving a fresh boost to the state’s tourism sector. The Kerala Travel Mart (KTM) is set to work in close coordination with the Kochi-Muziris Biennale, as the organisers of both the events have reached an understanding aimed at promoting a symbiotic relationship that could lend synergy to the state’s cultural tourism. To begin with, the KTM, which showcases Kerala as Asia’s new-age destination and India’s tourism super-brand, will chip in sponsorship to the ongoing biennale, the country’s first such contemporary-art extravaganza. KTM members, who chiefly include hotels, tour operators, resorts, Ayurvedic spas, homestays and houseboats, will extend support to the biennale by enrolling under its ‘Sponsor A Day’ scheme, according to hospitality industrialist Jose Dominic, who is also a trustee with the Kochi Biennale Foundation (KBF) which is organising the three-month festival. The pact in this regard was signed by KTM representatives who saw the exhibits at the jamboree that began on Dec 12. "KTM is a get-together of people working for the promotion of tourism in Kerala. Their working in tandem with our event will naturally act as an advertisement for the biennale for people far and wide,” said KBF president Bose Krishnamachari, a well-known Mumbai-based Malayali artist and co-curator of the event. The KTM, which began in 2000, held its latest edition in September last year and is slated to hold the next in the same month in 2014. The KTM noted that there has of late been a surge in art-curious tourists. “That way, an event like the biennale can help the economy of not just Kerala, but the entire country,” Dominic said. PTI UD RC STS YB

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