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Jan 30, 2013, 01.58 PM IST | Source: Reuters

As world of gadgets grows, online biz tunes in to video ads

Internet video ads, long a sideshow in the online advertising market, are gaining in importance to marketers and Web publishers as they look to capitalise on consumers' changing viewing habits and tap a USD 70 billion television market.

As world of gadgets grows, online biz tunes in to video ads

Internet video ads, long a sideshow in the online advertising market, are gaining in importance to marketers and Web publishers as they look to capitalise on consumers' changing viewing habits and tap a USD-70 billion television market.

The ever-expanding array of gadgets that display online video, from tablets to Internet-connected TVs and DVD players, along with technology such as social media that facilitates distribution, has spurred new interest.

The growing trend means websites like Google Inc's YouTube, Yahoo , AOL

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