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Internet video ads, long a sideshow in the online advertising market, are gaining in importance to marketers and Web publishers as they look to capitalise on consumers' changing viewing habits and tap a USD 70 billion television market.
The ever-expanding array of gadgets that display online video, from tablets to Internet-connected TVs and DVD players, along with technology such as social media that facilitates distribution, has spurred new interest.
The growing trend means websites like Google Inc's
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