Amazon, Google join rush for new Web real estate

By Georgina Prodhan

LONDON (Reuters) - An unprecedented land grab for new Web addresses began in earnest on Wednesday with fierce competition for new internet real estate including .app, .blog and .web from applicants hoping to break the near-monopoly of the .com top-level domain.

The ambitious plan to liberalise internet addresses attracted 1,930 applications, almost half of them from north America, with Web giants Amazon