Nissan launches first Thai-promoted 'eco-car'

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Nissan launches first Thai-promoted 'eco-car'

Nissan Motor launched its much-awaited, low-cost compact car on Friday, aiming to become a major force in the fast-growing segment with a global sales target of one million units a year by 2013.

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Nissan Motor launched its much-awaited, low-cost compact car on Friday, aiming to become a major force in the fast-growing segment with a global sales target of one million units a year by 2013.

Nissan executives said the company would produce 90,000 of the five-door hatchbacks, built on new "versatile platform" vehicle underpinnings, at its suburban Bangkok plant in the year starting April 1, of which 70,000 would be for export.

The 1,200-cc engine compact, called March in Thailand, China and Japan, and Micra in India, Europe and other markets, is being sold in a price range of 375,000-537,000 baht (USD 11,500 - USD 16,500), about 20% cheaper than similar cars from rivals.

Chief Operating Officer Toshiyuki Shiga said at the global launch that the compact would be sold in more than 160 countries, with Thailand one of four main manufacturing and export hubs along with China, India and Mexico.

He expected production in China to begin in the second half of this year, but declined to provide other details, including its pricing in key Asian markets.

Shiga did not say when his firm would introduce the vehicle in India, where Nissan is looking to take on market leaders Maruti Suzuki India Ltd and Hyundai Motor Co.