 Move to the BeatPublished on Tue, Jan 05, 2010 at 12:21 | Source : Overdrive Magazine Updated at Tue, Jan 05, 2010 at 13:29 Like this story, share it with millions of investors on M3
Here is the Press Release:
GM India Launches much awaited Chevrolet Beat
Sexy, Smart & Tough - New Global mini car to be key pillar of Chevrolets growth strategy in India
Delhi: GM India today launched the much awaited Chevrolet Beat; the next offering from the 300 series after the Cruze, at a ceremony presided over by President and Managing Director, Mr. Karl Slym. Based on GMs global mini-vehicle architecture, the experts took 27 months to develop the Beat. Chevrolet Beat will be launched in over 150 markets around the world including those in Europe, other parts of Asia and North America in the coming days.
Speaking on the occasion, Mr. Slym said "with its best-in-segment design, performance and safety, the Beat is destined to become an industry benchmark and a winner among consumers in India. Aimed at meeting the highest quality and performance standards in the most sophisticated markets in a competitive environment, the global vehicle was put through over 1 million kilometers of intensive durability tests in extreme weather conditions and crash tests both in India and abroad. It has high-strength and ultra-high-strength steel over key areas of the body to ensure segment-leading occupant protection. And with a revolutionary design, advanced technology, unique features and benchmark safety, the Beat offers much more than an ordinary mini, Mr. Slym added.
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The Chevrolet Beat has arrived, starting its chapter by dealing a massive blow to the competition with its unimaginably low prices. It is a car carrying a huge weight over its rather small shoulder, the weight being the task of showcasing itself as a solid product which GMI hopes will then improve its operation in India. In order to do that, the Beat needs to offer good levels of safety, refinement, space, comfort, equipment and quality while still managing to be frugal, compact and most importantly, well-priced. With a 4-star Euro NCAP rating, 18.6kmpl as claimed fuel efficiency, best-in-segment front and rear legroom and headroom and prices starting at 3.34 lacs ex-showroom Delhi, the Chevy seems to have hit the nail on the head. The three variants, PS, LS and LT, priced at 3.34 lacs, 3.54 lacs and 3.99 lacs respectively, will be on offer with 7 color options to choose from, while the top-of-the-line variant, the LT, will feature ABS, Dual Airbags, Alloy wheels and Seatbelts with load limiters as part of an option pack taking the ex-showroom price to 4.34 lacs. Doing the driving duty will be a 1199cc DOHC engine delivering 80.5 PS of peak power. The Beat also has a modified rear bench and suspension for India, while GMI has stated that these are launch prices due to stay for at least 60 days.
