Is the auto giant BMW, which is well known for its nifty in-car implementation of technology, getting into consumer electronics? Even though the official launch of this device by BMW is just a few weeks away, it’s already got everyone guessing.

The launch of a flash teaser on its website depicting a sleek, continually morphing device that touts its ability to play MP3s, DVDs and CDs, appears to have created quite a buzz. The device according to BMW, recharges itself, has USB and Bluetooth connectivity options, can recognize voice commands, comes with a 65,000-colour LCD display and is low on energy consumption.

It may end up being just another technological aspect of a car. Since there are three pieces or gadgets on display, bloggers insist it may be all part of the whole new iDrive or an MP3 player made exclusively for BMW.

Check it out at www.bmw.com.