Published on Mon, Dec 14, 2009 at 09:20 | Source : Overdrive Magazine
Updated at Mon, Dec 14, 2009 at 12:48
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Ford Fiesta breaks cover
The US production model of the Ford Fiesta was unveiled at the 2009 Los Angeles show. The new Fiesta will feature a new four-door version besides the five-door one. “The Fiesta sets a new standard for delivering an expressive and desirable small car in the US,” said Ford president of The Americas Mark Fields.
Many of Fiesta's sound-absorbent materials are also made of recycled content, helping to conserve resources as it preserves peace and quiet. In addition, excellent aerodynamics also contribute both to NVH control and fuel efficiency.
Features and functionality
From its class-exclusive automatic climate control to standard USB port, North American customers will find the new Fiesta offers a number of standard and available features that increase convenience and add connectivity. Among them is Ford SYNC®, integrating a driver's mobile phone with Fiesta's onboard, voice- activated communications and entertainment system. This Fiesta is also offered with keyless entry and 'Ford Power' push button start, a feature unique within the U.S. small car segment. Drivers of all sizes can adjust the rake- and reach-adjustable steering wheel to suit their individual preferences. Ford's EasyFuel® Capless refueling system, another North American industry-exclusive, is also standard equipment.
Fiesta sales success
Fiesta is continuing its successful sales momentum as Europe's No. 2-selling car and Ford of Europe's top-selling vehicle, helping to increase Ford's share in the 19 main European markets. Over 500,000 Fiestas have so far been sold since the car was launched last autumn. In Europe, the Fiesta name has long been synonymous with outstanding driving quality, design and value. The all-new Fiesta now brings a stylish, well-equipped yet fuel-efficient alternative to North American consumers for the first time."