Shah Rukh Khan is on marketing overdrive. He is practically leaving no stone unturned in marketing his production Ra.One. He launched a YouTube channel for the film that will release on October 26. He will also use Google Plus to interact with fans and that should be a big boost for the social networking site.
In an exclusive interview to CNBC-TV18's Anuradha Sengupta, Shah Rukh and Rajan Anandan, managing director and vice president of Google India reveal what the unique association will entail.
While Khan says 'more the number of medium, the better it is for entertainment', Anandan holds that YouTube is the third largest country in the world.
Further, roping Khan for a first-time-ever interaction on Google Plus, Anandan says the Bollywood star will make the brand a household name, which is a much needed push.
Below is an edited transcript of the exclusive discussion on CNBC-TV18. Also watch the accompanying video.
Q: What do you expect from the online channel?
Khan: Indian movies are liked by people outside the country and lately more so and on the website, we had about a 170 nations, people of different nationalities coming and wanting to find about Ra.One.