Jan 05, 2013 03:59 PM IST | Source: CNBC-TV18

How important is media in shaping Indian woman's image?

The brutal gang rape and murder of a 23 year old woman in Delhi has put the security of Indian women and gender rights at the top of the national agenda in the New Year.

The brutal gang rape and murder of a 23-year old woman in Delhi, has put the security of Indian women and gender rights at the top of the national agenda in the New Year. Reacting to angry public protests and debate, the government has set up the Justice Verma Commission and started 6 fast track courts in the capital. It has also said that it is going to increase the number of policewomen in Delhi's police stations. While these measures address a critical part of the problem, the other and perhaps tougher part of the solution lies in - gender sensitisation in order to create a society that accepts women as equal to men in every aspect of life.

The role played in this by mass media and popular culture, like movies, television, news or advertising, is vital. Together, they shape the perception, attitudes and narratives about women.

The question that is now arising is- is the mass media doing enough towards gender sensitisation? Is the flak that the movies have been getting recently fair and how does mass media controlled by commercial interests rise above the very society it belongs to?

In this edition of Storyboard, that's the debate that is set up. To weigh in on the issue are Vinita Bali, managing director & chief executive officer , Britannia Industries one of India's top business leaders; Prasoon Joshi, writer, lyricist and President of the ad agency McCann Worldgroup and Programming Head of Hindi Entertainment channel Colors, Prashant Bhat, and veteran journalist and media watcher Madhu Trehan who is also the founder-editor of the iconoclastic News Laundry.

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