This week on CNBC-TV18's storyboard
Reebok moves on, dials up a new retail & advertising plan for India
Last year Reebok's allegations that it's India MD and COO were responsible for Rs 870 crore scam that made headline news. The case is still being investigated by the Gurgaon police and the serious fraud investigation office, but the sports goods maker which is number four in the world is now set for a new innings in India. It has restructured its business, 300 of its 800 franchisees have exited, there is a new Managing Director, a new retail format and a new marketing plan.
Also Read: Has Hockey India League scored a goal?
IRS data shows a cheerful quarter for the language dailies
The Media Research Users Council or MRUC has released the latest round of the Indian readership survey this week. There is no change in leadership positions; Dainik Jagran and Vanitha continue to be the country's most read newspaper and magazine respectively. In the English language space The Times of India and India Today hold on to their top positions. While magazines have shrunk, newspapers are growing marginally. So, that's how the print industry is doing.
On Messageboard Research In Motion, the struggling smart phone maker that's now calling itself Blackberry has launched the BlackBerry 10 smartphones. The company hopes the latest models will help it get a grip on the smartphone market. It has gone from a 20 percent global market share to just 3.4 percent.
Pepsi is now saying Oh Yes, Abhi!
PepsiCo India has rolled out a new campaign. This finally gets its positioning 'Live For Now' that was adopted internationally a year ago. PepsiCo India that has spent nearly Rs 400 crore to come on as the leading sponsor for the IPL, is getting ready and taking no chances starting early for the cricket tournament.