Moneycontrol
Aug 01, 2011 12:08 PM IST | Source: PTI

Women spend 100,000 pounds on make-up during lifetime

Women never change. They spend more than 100,000 pounds on make-up during their lifetime, a new study has found.


Women never change. They spend more than 100,000 pounds on make-up during their lifetime, a new study has found.


That's a shade over 2,000 pounds for every year of adulthood, or nearly 40 pounds in an average week. And, 57% say they would ditch their partner rather than go without make-up, according to the study in Britain.


Two thirds of the 2,200 women surveyed said it would cost up to 550 pounds to replace their make-up collection. One in 10 said it'd be 700 pounds, the 'Daily Express' reported.  The average British woman's make-up drawer contains 54 different items -- the product of more than 12 countries -- and is worth 512 pounds, the study by Bionsen, the natural deodorant range, has found.


The value of a girl's mobile make-up bag alone is a whopping 130 pounds on average.

Make-up firms know that women are happy to splash the cash on name designer brands. That is why 56% of UK women say they would be "unconcerned" at spending 20 pounds to 30 pounds on a single mascara.

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