Moneycontrol
Mar 18, 2017 12:36 PM IST | Source: CNBC-TV18

Storyboard: The content side of business in media industry

This week on Storyboard, watch Anant Rangaswami speaking with Unny Radhakrishnan of Maxus South Asia & Karthik Nagarajan of GroupM on the sidelines of WPP Stream held at Jaipur and spoke to them about the demand for good video content, how they measure the success of their video content and the competence of Media Agencies in understanding brands

This week on Storyboard, watch Anant Rangaswami speaking with Unny Radhakrishnan of Maxus South Asia & Karthik Nagarajan of GroupM on the sidelines of WPP Stream held at Jaipur and spoke to them about the demand for good video content, how they measure the success of their video content and the competence of Media Agencies in understanding brands. Also, on this week's Noticeboard we get to see the exclusive preview of the new MakeMyTrip campaign.
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