Moneycontrol
Jun 30, 2011 03:42 PM IST | Source: Forbes India

VG Siddhartha is branching out

Just like he did with coffee, converting a commodity into a lifestyle brand, Cafe Coffee Day's VG Siddhartha now wants to convert timber into value-added furniture.


By: Mitu Jayashankar/Forbes India

Just like he did with coffee, converting a commodity into a lifestyle brand, Caf

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