Moneycontrol
Mar 28, 2012 07:16 PM IST | Source: Reuters

Management Tip of the Day: Steps to a successful message

There are ways to make your message stand out even in an age of information overload, especially with vividly apt illustrations, says Harvard Business Review. Generalizations and jargon typically are not the way.

Management Tip of the Day: Steps to a successful message

There are ways to make your message stand out even in an age of information overload, especially with vividly apt illustrations, says Harvard Business Review. Generalizations and jargon typically are not the way.


The Management Tip of the Day offers quick, practical management tips and ideas from Harvard Business Review and HBR.org Any opinions expressed are not endorsed by Reuters.


"With so much information out there, getting your audience's attention is tough. But it is also essential. Consider these three things next time you craft a message that needs to be heard:


1. Make a comparison. Whether you are selling a product or making a point, remember that people like to draw connections. Help your audience understand by comparing your message to something else.


2. Piggyback on the familiar. Take something most people know and make it your own. Spinoffs of the 'Got Milk?' slogan have done this successfully.


3. Be specific. Use simple, specific details to solidify your point. These give your audience something to remember when you're no longer in front of them."

Today's management tip was adapted from "Craft an Attention-Grabbing Message" by Kare Anderson.

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