Two entrepreneurs in this edition of CNBC-TV18's Young Turks believe that the best matches are those made between people with common educational backgrounds, professional choices and interests in life.
They believe that religion, cast and creed are no criteria when it comes to love. Founded in January this year by Akhilesh Sharma and Manish Bakshi, iBluebottle is a matchmaking website for professionals. So if you are looking for a linkup LinkedIn-style, the team at iBluebottle believes they can play cupid.
Bluebottle, also called Bachelor's Button, is a small annual flowering plant. As per British folklore, it is believed to be worn by young men in love. So it will be an appropriate name for a matrimonial website that Akhilesh Sharma and Manish Bakshi founded in January 2013 with the technical knowhow from Vinay Patel.
The founders believe iBluebottle is different from other matrimonial websites as it focuses on finding compatible matches for members on the basis of their educational background and professional credentials. With membership restricted to top professionals, entry into iBluebottle is selective.
Every profile is first validated before it gets uploaded onto the site, then a personality matching engine kicks in. The back-end team at iBluebottle then swings into action, sending you matches every Friday.
You only have to pay up if you find a match you want to contact. iBluebottle offers you a three-month subscription of Rs 5,000 and a six months package of Rs 7,000. It is not cheap and it is not for everyone, but that is what makes iBluebottle distinctive, says Sharma.
Sharma, co-founder, iBluebottle says, “What we are saying is we are not meant for everybody. But it is not a question of being elitist. It is a question of really segmenting and targeting that market. The challenges that we face are primarily because of the nature of the product itself. As I was mentioning to someone it is really an emotional product, and at times it is an awkward product. People may not be willing 100 percent to talk about this to their friends or other relatives, so our viral reach is pretty limited. So that is a key concern. Secondly, people are also concerned about non-response from the matches that they get.”
In six months, iBluebottle has managed 3,000 registered users and the duo hope that at least a 1,000 will find a match, courtesy their services. With an initial capital of Rs 50 lakh, iBluebottle will soon be available as a mobile app for iOS and Android and also open its services to customers outside India.