Judwa 2’s box office success could turn tide for the film industry in 2017Maryam Farooqui
The Indian film industry has seen more flops than successes on box office this year so far.
However, last week's release Judwa 2 turned the tide for the industry. A lot of expectations were riding on this film and it did not disappoint the audience or the industry with its business.
The film has collected Rs 95.25 crore in the first week of its release, according to Box Office India. It has proven itself to be a money-spinner bringing respite for Bollywood which is still reeling under pressure.
The film saw a good start with added advantage of the holiday period. The movie managed to hold on to its ground even after the holiday period. Running in 3,500 screens, the film collected Rs 58.25 crore during the last weekend and on Tuesday, it added Rs 7.50 crore.
Judwa 2 has time till Diwali to rake in good numbers with Saif Ali Khan's Chef as the only competition.
Despite the film's success, debate over content in the industry continues.
While film trade experts say that makers are blaming the audience, it is the quality of content that needs to be scrutinised.
“There is little doubt that there is an issue with the content in the two quarters that have gone by. Baahubali 2 brought the promise of a bumper 2017 for the industry, but since then there have been only small slivers of success,” Rahul Puri, MD of Mukta Arts told Moneycontrol.
He further said that while films like Toilet, Bareli Ki Barfi, Shubh Mangal Saavdhan and Newton managed to buck a dismal trend, most of the films failed to touch audience and therefore, have not been appreciated much.
So far this year only Baahubali 2 and Toilet: Ek Prem Katha have emerged as hits. Recent releases — Haseena Parkar and Bhoomi — too faltered at the box office.
Trade analyst Taran Adarsh had recently tweeted that ratio of flops is at an all-time high and said that it is time for the industry to introspect. These days, one hit film is followed by a series of flops.
Reacting to this, Puri said: “Without doubt the last 4 months have been very disappointing. I think the industry is introspecting. The industry has to think about the kind of content it is making, the cost of the content itself and the price the content is being pushed onto consumers at. All these factors are making some films completely unviable and non-starters.”
Despite the flops, Puri continues to be positive on upcoming releases. And, this change could have started with Judwa 2’s success at the box office.
"We are heading into a festive period, which historically is a good one for the industry. Judwaa 2 then Golmaal and Secret Superstar on Diwali followed by Padmavati and then Tiger Zinda Hai means there is still a lot to be hopeful about in the forthcoming quarter,” Puri said.All is not lost for the industry especially with the films lined up for the coming months, Puri added.