Moneycontrol
Jan 13, 2017 05:44 PM IST | Source: PTI

Tourism can surpass IT sector if it's more organised: Expert

"Right now, IT services (industry) is about USD 150 billion, mostly export-oriented and tourism is USD 120 billion, growing at 7.50 percent," Jagdish N Sheth, Professor of Marketing at Emory University, USA, told PTI.


Tourism industry has the potential to surpass even IT services industry in India if effective steps, like making the sector more organised and adopting cashless transactions, are taken, a marketing expert said here today.


"Right now, IT services (industry) is about USD 150 billion, mostly export-oriented and tourism is USD 120 billion, growing at 7.50 percent," Jagdish N Sheth, Professor of Marketing at Emory University, USA, told PTI.


"As IT services industry begins to be highly competitive globally and as we move more toward the cloud and mobile platform...where we don't have the talent. We have the enterprise, we think that the growth of the Indian IT services will not be as great as it used to be 20 years ago," he said.


Recalling that IT services industry in the country started off as a small enterprises sector, he said tourism sector can learn a lot from the IT industry.


"I think, with proper intervention, if one can scale it like IT services industry did. It began as a small enterprises, suddenly they became scale-oriented and could recruit 40-50,000 graduates every year. I think if tourism can do the same thing...tourism can learn enormously from IT services industry," he said.


Making payment system online as much as possible for the convenience of tourists would be important to make it hassle-free for the tourists, Sheth said.


"Tourism, how can you make unorganised, informal sector more organised. Again, it is similar to demonetisation. If you make tourism less and less cash dependent...," he said.

"As soon as you land, you go to the exchange place. It is very problematic. You have the currency. When you are exiting, you don't know what to do," he further said.

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