Yahoo to begin new advertising campaign

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Yahoo Inc is planning a new integrated marketing campaign in US and overseas markets that includes television, radio, cinema and online advertising, the Internet media company said on Monday, reports Reuters.

The multimillion dollar campaign highlights the makeover Yahoo has given its heavily visited home page and other services- from its e-mail program to Yahoo Answers, a new service that taps the wisdom of other Yahoo users.

The advertising, which will be featured on TV, radio, online and in movie theaters, takes a humorous look at life with and without the benefits of Yahoo services. It's the broadest marketing push the Sunnyvale, California-based company has made in two years, said Allen Olivo, Yahoo's vice president of global brand marketing.

Rather than TV or radio, online ads are the main marketing avenue for Yahoo, the world's biggest Web advertising company. "We look at them (TV and radio) as exclamation marks to the online marketing, rather than the main marketing," Olivo said in an interview. The campaign features ads created by Yahoo users from several film schools.

There is also a Dunkin' Donuts iced coffee giveaway for Yahoo visitors on Friday, September 22. Consumers who visit the Yahoo home page and print out a one-day coupon qualify for the free coffee promotion at the US fast-food franchise.