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Feb 07, 2013, 10.10 AM IST | Source: Tech2.com

Yahoo taps into Google's ad network and expertise

Yahoo is counting on rival Google to help accelerate its revenue growth...

Yahoo is counting on rival Google to help accelerate its revenue growth.As part of an arrangement announced Tuesday, Yahoo's website will begin drawing upon Google's massive online advertising network to show marketing messages related to the content that's being perused.Google Inc. already distributes similar ads to thousands of websites, a service that has helped establish it as the Internet's most prosperous company.Using rival Google's ad services

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