Ratings Agency Nielsen has joined hands with Twitter to create a one of its kind social media-based TV rankings, Nielsen announced. Based on the activity on the social networking website, ‘Nielsen Twitter TV Ranking’ will be produced jointly by Nielsen and Twitter. The thought behind this is that TV viewers discuss TV on Twitter, creating a new dynamic between audiences and programming. Over 140 million active users and one billion tweets sent out every two and a half days made it necessary to produce standardised metrics representing online and mobile conversations about television, said Nielsen’s report.
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