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Aug 11, 2017 06:28 PM IST | Source: Moneycontrol.com

The new viral: What is the Sarahah 'honesty' app and is it safe?

The app lets anybody with your profile link send an anonymous message to you

The new viral: What is the Sarahah 'honesty' app and is it safe?
Sarahah means honesty.

Moneycontrol News

If your Facebook newsfeed is also filled with turquoise coloured speech bubbles shared by your friends, and you are wondering what is that all about then we have an answer.

The posts are courtesy an ‘honesty’ app Sarahah. The app allows anyone with a link to your Sarahah account send you an anonymous message.

Sarahah = Honesty

Developed by Saudi programmer Zain al-Abidin Tawfiq, Sarahah means "honesty" in Arabic. The app lets anybody with your profile link send an anonymous message to you. While you can read the messages, you cannot reply to them.

The app was launched on the Google Play Store in June 2017. Sarahah has gone viral and become the most downloaded free app in the last few weeks, beating giants like WhatsApp and Facebook.

Before that, it existed as a website with same functions. Tawfiq’s initial intention for developing the website was to enable the employees to post honest feedback to the employer without running the risk of being fired.

The main reason for Sarahah’s popularity is its USP—the ability to remain anonymous. Anyone can send a review or a thing one wanted to say to anyone without being worried about consequences. As the trouble of being identified is not there, the user becomes confident in sharing the message.

There is no direct answer to this question. When there is a provision for remaining anonymous, people more often than not tend to misuse it.

Media reports indicate that there have been several cases of cyberbullying through the app which is reflected in the review comments by users on the app's page in Google Play Store.

In the reviews, parents are warning their children to avoid using the app. Many have written that racist and misogynist comments were passed along with lewd body-shaming messages.
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